SEO Process

On-Page Optimization

2010-08-19T05:38:00.001-07:00

Website Analysis
Keyword Research and Analysis (max. keywords 5 – body text keywords prominence, density, proximity, Long-tail, Short-tail, keywords location’s on page)
Title Tag Optimization
Meta Tags Optimization
Alt Tag Optimization
Headings Optimization (H1, H2 etc)
Site Map Creation
Manual Search Engine Submission
Manual SEO Friendly Directory Submissions
Initial Ranking Report
Monthly Ranking Report
Monthly Work status reports (Detailed)

Link Building

2010-08-01T22:29:00.001-07:00

Blog Posting
Classifieds Posting
Content Sharing
Coupons-Deals
Directories Submission
eBook submission
Events Posting
Local submission
Forums submission
Photos sharing
Podcasts
PR-Articles submission
Q&A (Discussion)
Reviews posting
RSS submission
Social Bookmarking
Social Communities
Shopping
Video sharing
Twitter sharing
Website Creation (free)
Wikis submission
Ping List

301 redirect

2010-07-30T01:32:00.001-07:00

301 redirect

Redirect users to use www:
# To redirect all users to access the site WITH the www. prefix,
# (http://example.com/... will be redirected to http://www.example.com/...)
# adapt and uncomment the following:

RewriteEngine On
RewriteCond %{HTTP_HOST} !^www\.mt-example\.com$ [NC]
RewriteRule ^(.*)$ http://www.mt-example.com/$1 [L,R=301]

Link Building Strategy To Get Ranked In Search Engine

2010-07-14T23:10:00.001-07:00

I hereby suggest All of the factors that we would like to implied for better ranking in search engine.

Search Engine Submission:Submit Manually our website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc. to get listed for free.

Directory Submission: Some general directories, such as DMOZ, the Yahoo Directory and Best of the Web are still worth submitting your website to. Make sure to submit your site to the most appropriate category. High quality, niche directories can be worth considering as well. Notice the emphasis on high quality. Don’t forget to submit your website to high quality, regional directories. Especially worthwhile for websites that target local markets.

Social Bookmarking: Social Bookmarking is yet another powerful way of promoting our website,Do some social bookmarking in popular bookmarking sites like Digg, Delicious etc. and also should be very careful that you must properly handle the tags which are very essential to broadcast your news on a wide area network.

Social Media Optimization: Social Media Optimization is a inevitable part of our online campaing. Creating professionally designed profiles on social networking sites like Facebook, My Space and joining micro blogging sites like Twitter, Friendster etc would result a huge number of visitor traffic for our website. and Most social media websites are only useful for promoting good content (which will get you links in return), but sites like LinkedIn still provide Do Follow links with an anchor text of your choice. It will be better if we will go for Do Follow Link.

Article Marketing: Writing an article about a relevant topic, that contains one or more links to our website, and submitting it to article directories such as eZineArticles, Article City, and Go Articles etc. is a great way to get links back to your website. This will help us to attain some deep links for our website.

Press Release Promotion: If we are a business/service provider then we can go for PR submission in popular PR websites like 1888pressrelease,Open PR, PR Leap, etc. This will help us to publish our website in Google News. Make sure that our press release contains one or more (clickable) links to our website.

Group Answers: Participate in Group Answers by asking and answering relevant questions and placing a link to our website in the source section if necessary. If we don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, etc.).

Blogging: This is one of the most powerful ways to promote our website online by writing a blog (Blogspot.com,wordpress.com etc) of our own for our website and include lots of unique content with our site link and promote our blog in blog directories and blog search engines. Blog directories may be willing to link to your blog. Submit your blog to the high quality ones.

Do Follow Blog Commenting: We can also promote our blog/website by posting comments in theme-related do follow blogs which allow links in the comments section that are crawlable by the search engines.

Forum Posting: Creat account some of good forum/online discussion board ( digitalpoint,sitepoint etc) of our own and start a discussion or share topics with friends. And post/reply to a thread in pre-existing forums that allow links in your signature which can be crawled by the search engine.

Photo Sharing: Publish/share our website product pictures that contains a link to your website.Let our friends see them and comment on them too, which will help drive traffic towards our website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Video Promotions: Publish/Share our product videos and reviews of our product and make them public in YouTube, Metacafe, Dailymotion, etc.

Rss Feed: Create and Submit Our website's RSS feed to important RSS directories.

Document Sharing: Share our website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help us to brand our website.

Local Listing and Yellow Pages: Make your website local so that search engines can easily view your website and fetch the content. Submit your website to Google Local, Maps, Yahoo Local, Superpages, Yellow Pages, Hotfrog, etc.

Link Exchange: Check which websites link to your competitors. Try to get them to link to your website as well. And Check which types of websites link to websites that offer the same services or products as you, but in a different country/ language.

SEO / SEM FAQs

2010-07-14T23:09:00.000-07:00

What is Boolean Searching?

Boolean searching is a method of combining search terms in database searching using Boolean operators: AND, OR and NOT.
What do you mean by Proximity Searching?

A feature that allows searchers to search for words that are near each other in a document.

Why this Syntax is used in Google ( allinurl: ) ?

If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: goggle search] will return only documents that have both "Google" and "search" in the url.
Why this Syntax is used in Google (flink:) ?

What do you mean by Cached Pages?
A memory area where frequently accessed data can be stored for rapid access.

What do you mean by FFA sites?
Pages (Free For All) are not search engines or directory's. They are, for the most part, pages that simply take submissions that usually stay active for a period of time.

What do you mean by Peoximity Searching?
A feature that allows searchers to search for words that are near each other in a document.

What do you mean by Stop words?
A stop word is a word that is so common on the Internet that search engines ignore them. Some stop words are homepage, home page, www, Web, Web page, the, of, that, is and, to, etc.

How can you say whether a site is passing on PR ?
If Site A links to Site B, a percentage of Site A’s Page Rank is passed on, or credited, to Site B. Nothing is lost from Site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.

How do you know how many BL a site is having?
By using link: operator of Google.

What is the search syntax of google to know whether a site is cached or not?
cache:www.google.com

What is Google’s Bourbon Update?

The Bourbon update started around May 20th, 2005, and 10 days later has yet to settle down. This officially makes it the second longest update since Florida which lasted almost 20 days.
What has Bourbon filter/algo adjustment gone after? So far it looks like:

Non-thematic Linking

Duplicate Content*
Fraternal Linking

Run of Site Links

Low Quality Reciprocal Links

* Google Bourbon seems to have screwed up their duplicate content detector, and there are many examples of Google assigning "authority" to the duplicate page, and restricting the original page to the "similar results" filter.
The victims of the Bourbon Update are in panic mode - some hypothesize that Google misidentified their site as a "scraper site" due to their AdSense placement and penalized it; others are going as far as to speculate (incorrectly) that Google is somehow detecting their AdSense ads on scraper sites, and considering them to be links from "bad neighborhoods", which is patently incorrect, as none of the search engine bots will actually trigger the JavaScript that loads the ads.

However, upon viewing a few of the sites filtered by Bourbon, they have a number of things in common - basically 2 or more of the factors listed above.
Lesson to be learned? Don't reciprocal link with any old site - viagra-casino-porn.biz is not a good link exchange partner for a florist's website.

Think like Google - what "signals of quality" does your site have? How can you increase and expand those signals? What can they do to automatically detect both quality and low-quality signals.

Google is trying to present their users with the best search results - concentrate on what criteria, apart from the basic on-page factors, they are using to judge the quality of a given page. Google wants quality results - if your site isn't ranking well in the post-update aftermath of Bourbon, reassess your strategy and look into what factors Google's algo might use to rank sites now, and in the future.

What we shouldn’t do on a page?

What do you know by a Framed Page?
A framed page is usually created with a top border or design and has a cursor below the top pattern. When you cursor down the page the top pattern of the framed background stays at the top of your page.

How you’ll know whether a Page is Framed or not?
URL is always same in the address bar.

What do you mean by Deadlinks?
A broken link which does not lead to one website.

Why the command rel=”nofollow” Used?
An attribute used in a link to instruct search engines not to follow the link.

What do you mean by Multiple titles?
The usage of more than one Title tag in the header section of a web page. As this could artificially increase the relevancy of the web sites and was abused in the past it's treated as spam on search engines.

How to write a good Title?
Title which is free from encumbrances such as liens, pending litigation and other such defects.

What we’ll have to follow while writing a link request mail?
a. Give a clear and concise mail.

b. Never tell much about your site and your self.
c. The email format should be a requesting one.

d. No rudeness will be there on the mail.
e. Always use the spam law at the bottom of the mail.

What do you mean by a Domain name?
A domain name is the text name corresponding to the numeric IP address of a computer on the Internet.

How we’ll count the internal and External links of a particular site?
What do you mean by 400 error?

(Bad request)

The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
What do you mean by 401 error?

(Unauthorized)

The request requires user authentication. The response MUST include a WWW-Authenticate header field
What do you mean by 403 error?

(Forbidden)

The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated. If the request method was not HEAD and the server wishes to make public why the request has not been fulfilled, it SHOULD describe the reason for the refusal in the entity. If the server does not wish to make this information available to the client, the status code 404 (Not Found) can be used instead.
What do you mean by 404 error?

(Not Found)

The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
What do you mean by 408 error?

(Request Timeout)
The client did not produce a request within the time that the server was prepared to wait. The client MAY repeat the request without modifications at any later time.

What do you mean by 500 error?
(Internal Server Error)The server encountered an unexpected condition which prevented it from fulfilling the request.

In web design, the area that is not viewable to the visitor until they scroll down on the page is typically called what?
What is the difference between a 301 and 302 re-direct?

(301- Moved Permanently) The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cache able unless indicated otherwise.
(302-Found)

The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cache able if indicated by a Cache-Control or Expires header field.
The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s).

If the 302 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.
Which thing is least advisable to use for search engine friendly design?

Images and ALT Tags
Site Navigation

Make sure that every single page on your site has clear navigation, and users know exactly where they are and where they are going. Navigation buttons should not contain mystery meat terms like “stuff”, or “about me”, or “cool things”. All of your navigation should be painfully clear as to what page it is describing.
Make Your Text Easy To Read

you should avoid when designing your site for search engines and search engine users. A dark background, a table with jarring colors and light text - this sample, if let loose on the Web, would drive away visitors in droves. This might sound like a no-brainer, but sites with text that is hard to decipher tend to get less visits by search engine users. Make your text readable.
Don’t use silly fonts that might look really cool in your HTML editor, but are unreadable on the Web.

Avoid busy backgrounds that obscure the text; if site visitors have to slow down to interpret your text, you’ve just lost an audience.

Make your text scannable: use bullets, headlines, and bold text so users can scan your content quickly.
Keywords and Phrases in Site Design

Keyword phrases are the bedrock of search engine optimization. Keyword phrases used appropriatately in your site’s content will attract both search engine spiders and search engine users. The main thing with keyword phrases is that you need to come up with the keywords that are searched for most frequently and that are the most relevant to your site’s purpose.
Keep the goal of your site firmly at the forefront. If your site is about the Oregon Trail, then it makes sense to target keyword phrases that are relevant to this topic. It does NOT make sense to splash in a few keyword phrases that are searched for frequently, but have nothing to do with your site’s purpose.

You also need to target your audience. If you were searching for sites about the Oregon Trail, what would you look for? Make sure that your site is targeted at who you would like to come visit your site. Quality users beat quantity users any day, because the users who find your site because of the site’s purpose, and not because they accidentally stumbled upon it, will be the ones who will be your best
Title Tags

Meta Keyword and Description Tags
Doorway Pages and Splash Pages

Proofread Your Site
Site Design - Search Engine Optimization

What is mod_rewrite?

What do the acronyms CPC & CPM refer to in terms of Internet advertising?
Which organization is responsible for managing the assignment of domain names and IP addresses?

What is the difference between a usability test and a usability review of a website?
According to Google, how are style sheets applied to pages they index?

The "web-safe" color palette contains how may unique colors?

Which two Microsoft research papers share a common methodology and purpose for examining link and content data?
Which technology does AskJeeves use to serve the "related topics" suggestions?

In December 2004, Google opened a "secret" data center outside of what major metropolis?

Which is the typical order of operations for a search engine's primary functions?
Why do search engines measure incoming links when ranking a website in the SERPs?

If the nature of the WWW's link structure and document structure is fractal, what does this mean for search engines?
What do you mean by Co-document analysis?

What do you mean by Trokenization?
Yahoo! has recently concentrated on removing which type of website from its index?

Two Stanford graduate students released a paper in March 2005 on the subject of which type of spam?
Which Search Engine has been cited for having difficulty distinguishing real DMCA violation notices from false ones?

The term "churn & burn" describes what in relation to search engine spam tactics?
Which method of 'cloaking' is considered to be the most 'effective' for fooling the search engines?
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Labels: Questaions

SEO / SEM QUESTIONS
What is Links?
In the anchortext -this is the text used to link to another URL (page or website), we use as much as possible the keywords of the page we are referring to. If possible, simply use the title of that page. Make sure that the page you are referring to contains the words that you're using in the anchor text.

Make your links meaningfull !
If you're linking from an image, then you should absolutely use the ALT tag. It always very wise to have an additional link in readable text.

Broken links should be avoided and only link to an external website if that one contains additional content or when it is usefull for your visitors.

What is TITLE tag?
The title tag is very important for a top search engine position so it deserves special attention for SEO optimization. This tag is part of the head section of a page and will typically appear like this :

your title

Use your keyword, without repeating it over and over again, in the title tag on the indexpage and also on all other pages of your website. Every page should have its own title that says exactly what the page is about. There is no need to include a company name. Should you include that name anyway -maybe because you like your name-, then put it at the very end of the title. Write no more than 60 characters for this is the maximum number of characters that will be shown by Google in the returned search engine results. The title tag must be meaningfull because it will feature in almost all search engine results. Even when you can be found at a top search engine position, your title must still be inviting to click on it and enter your Web page.

What is Meta description?
This one is also part of the head section of a page and will look like this :When looking at the source of a page, nobody will see the contents of the Meta description tag. Still, this one deserves special attention because the description will often appear underneath the title in the search engine results. Together with the title, it must attract visitors to click through towards your website. Be brief, thourough and correct, and use your keyword in the description. Concerning your homepage, a well written title and description can be used for the directory and search engine submission of a Web site.

What is Headers and subtitles?

The H1 and H2 tags are meant to be used as the header of the page or paragraphs. Use them for this ! The H1 tag should be the first header within the body section of your page. Include your keyword in this tag too. The H1 tag should tell short and briefly, just like the page title, what your page is about. The contents of the title meta tag can be repeated here.Personally, i seldom use the H2 en H3 tag and i'm in favour of other textual aspects to highlight subtitles, especially the and the tag.

Should you use the H2 tag however, then use it the right way :
a H2 tag should follow a H1 tag.
The tags have a larger font size to highlight the text they include. Avoid spam and keep this larger font !

What are Eye catching text effects?
By using tags such as
• : bold
• Italic
• especially where n is a integer
we can point our visitors to important parts of text, and yes, search engine robots will notice this too !
Don't exagerate ! When using a bold font on almost every part of text on your page, then this will loose its eye catching effect.

Don't use these tags just to highlight your keywords. Optimize your page for your visitors. If you highlight your keyword because it might be interesting for your visitors, then this is certainly a good thing. However, doing so only for the search engines is not a good idea.

What are ALT tags?
Alt tags appear with images. This will look like this :

The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.

So, the ALT tags are used by both a visitors and a search engine. The contents of an image can never be seen by a search engine, so we should provide alternative content.
Don't try to be deceptive when writing the content of the ALT tag and be precise. When you make your web page look more attractive by adding an image or a photo, then try to include a perfect image with an additional value to your page content. Doing so will most likely give you the opportunity to include your keyword within the description.
Should you use the image to put a link to another page, then you should use the ALT tag as if it were the anchor text of a text link.
Above you could already see how anchortext can help you to achieve a top search engine position.
How Benefit of Creation of a sitemap?
We make sure that every page is maximum 2 clicks away of the entry page.
If you have deep content pages, categories, products, sub products, then a sitemap should be provided.
A sitemap is usefull for both search engines and visitors.
The number of links on a page must be limited to 100 !
What is Adwords?
Ans:- A targeted advertising program in which business ads appear as "sponsored links" on the Google results pages.
What is PPC?
Ans:- Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website.
What is Adsense?
Ans:- AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
What is meta tag?
Ans:- An HTML tag that identifies the contents of a Web page for the search engines. Meta tags are hidden on the page, but they, as well as all the HTML code on a page, can be viewed by selecting View/Source or View/Page Source from the browser menu. Meta tags contain a general description of the page, keywords and copyright information.
What is FTP?
Ans:- A communications protocol governing the transfer of files from one computer to another over a network.
What is an SEO, SEM and how important are they for an organization? Explain briefly.
Ans: There is a lot of helpful information, as well as a lot of misinformation, floating around regarding search engine optimisation (SEO) and search engine marketing (SEM). First of all, let's start with the names: SEO stands for search engine optimisation (or optimization if you're from the States). In its simplest form SEO is the process of tailoring a website (text, titles, meta tags, alt tags, etc) so that the search engines will assign a good rank to the site for specific search terms.
But with the advent of search engines introducing fees for guaranteed inclusion in their indices, directories charging for reviews and the emergence of PPC listings, SEO now has an element of media buying mixed in. Thus, thanks to Danny Sullivan, it has now been called search engine marketing or SEM (you can still call it SEO if you want).
Could you briefly explain pagerank algorithm?
Ans: The original PageRank algorithm was described by Lawrence Page and Sergey Brin in several publications. It is given by
PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where
PR(A) is the PageRank of page A,
PR(Ti) is the PageRank of pages Ti which link to page A,
C(Ti) is the number of outbound links on page Ti and
d is a damping factor which can be set between 0 and 1
What do you mean by Bid for Click?
A search engine under which you bid for your site to be ranked under a keyword. It is like PPC and PP.
What’s the meaning of Doorway Page?
It is a entry page in a web site. A doorway page is used solely for the purpose of driving traffic to another page. Doorway pages rarely are written for human visitors. It is used for search engine to achieve high ranking.
What do you mean by Keyword density?
The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
What is Keyword prominence?
How prominently keywords appear in the text of a web page. Title tags, headers, the beginning of paragraphs and hyperlinks, are just some of the places keywords should appear prominently.
What is the importance of tags?
There are six levels of headings in HTML. H1 tag is one of them and search engine spider only recognizing H1 tag.
What do you mean by page rank (PR)?
Page Rank is Goggle’s ranking software that calculates the relevance of a webpage to the search keywords entered. Google measures ranking on a scale of 0 to10.
What do you mean by SEO?
It is a process of choosing targeted keywords and keyword phrases related to a web site so the site will rank high. And it is also marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
What is a spider?
A component of a search engine that roams the Web, storing the URLs and indexing the keywords and text of each page encountered. Also referred to as a robot or crawler.
What do you mean by URL?
An acronym for "Uniform Resource Locator," this is the address of a resource on the Internet.
What is SERP’s?
It is search engine result page retrieved by search engine based on specific keyword.
What is PPC?
Advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain sectors.
What is a Mirror site?
A Web site that is a replica of an already existing site, used to reduce network traffic (hits on a server) or improve the availability of the original site. Mirror sites are useful when the original site generates too much traffic for a single server to support. Mirror sites also increase the speed with which files or Web sites can be accessed: users can download files more quickly from a server that is geographically closer to them.
What is the difference between Black hat Optimization and White hat Optimization?
The difference between black hat optimization and white hat optimization is one using unfair technique and the other one using fair technique. Black hat optimization use unethical and illegal technique and white hat optimization use fair technique to get higher search engine ranking.
Please describe what is cloaking?
The hidden text of a page. In clocking a surfer would receive the actual page whereas a search engine spider would receive a different page, but would assume that it is the actual page that surfers see.
What do you mean by Sand box Effect?
Google penalize a new web site when it detects a web site using unfair technique to get rank search engine.
What do you mean by Viral Marketing?
It’s a marketing technique used in net.
What do you mean by bad neighborhood?
If a site is give a link to a site which is banned by search engine.
What is fake copy listing?
The practice of stealing content from another web site, republishing it and submitting the duplicate page to the search engines in a hope to steal traffic from the original site.
What is False Drop?
A web page retrieved from a search engine or directory which is not relevant to the query used.
What do you mean by Gulliver?
The name of the Northern Light Search Engine's spider.
What is Inktomi?
The database used by some of the largest search engines, including Hotbot. Inktomi is also used by Yahoo when no matches are found in Yahoo's own database.
Describe the meaning of Keyword Stuffing?
The repetition of keywords in META tags or elsewhere.
What are Meta Search Engines?
A type of search tool that will allow a user to conduct a search across two or more search engines and directories at a time. These tools don’t hold an index of their own, but are programmed to search across many of the top search tools simultaneously.
What do you mean by Multi Crawl?
A parallel search engine which offers users their own branded versions.
What are Multiple Keyword tags?
The use of more than one Keywords META tag in order to try to increase the relevancy of the best keywords on a page. This is not recommended. It may be detected as a spamming technique, or all but one of the tags may simply be ignored.
What is Northern Light?
It is a search engine.
What do you mean by Page View?
Page view displays web pages as they will appear in a Web browser.
What is Politeness Window?
Most search engine spiders limit their access to each server. If your page is hosted on the same server as thousands of other pages, the spider may never get the time to reach (and index) your page.
What is a Portal Site?
Portal sites are those sites who give entry point to number of user.
Ex - Search engine and directory.
What do you mean by a Referrer?
The URL of the Web page from which a visitor came
What is Relevancy Algorithm?
Relevancy Algorithm is used by some Search Engines to attempt to pull up search results that apply to the search query.
Ex- Google, Yahoo.
What do you mean by Scooter?
AltaVista search engine’s spider.
What is Searchking?
It is a search engine which allows the user to vote on the relevancy of the page returned by the query.
What is Sidewinder?
The name of the Infoseek search engine’s spider.
What do you mean by Siphoning?
The act of stealing another site’s traffic by copying content, tags or trademarked names and phrases.
What do you mean by Skewing?
A technique used by search engines. It refers to the practice of artificially altering the search results to certain documents will score well on certain queries.
What is a Slurp?
Name of Inktomi’s spider.
What is Sniffer?
The name of a filter program that is used by Infoseek.
What do you mean by Spamming?
1. Sending of unsolicited bulk electronic mail
2. Hidden text.
3. Stuffing pages, graphic images, etc. with irrelevant words.
4. Doorway pages, multiple domains or sub domains with essentially the same content.
5. Cloaking.
6. Linking to bad neighborhoods.
What is a Splash page?
This is a entry page where sometime we find little information and a lot of flash and image. A splash page can, however, cause problems for search engines trying to access your web site to index it.
What is SSI?
A type of HTML command that allows webmasters to insert code from an outside HTML document. It is especially used with things like menus, headers and footers that are the same for all pages.
What is Stemming?
The use of linguistic analysis to get to the root form of a word. It reduce a search query to its stem or root form, such as past tense and plural and singular usage are taken into account when performing a search learn, it will bring learn, learning, learned etc.
What is a Stop Word?
Search engines and directories ignore certain "stop words" like single letter, two-letter and three-letter words (a, the, of, and, but). These common words do not contribute to relevancy and are not recognized in a query.

What is a Unique Visitor?
A real visitor to a Website. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have visited a Web site. If someone visits twenty pages within your site, the server will count only one unique visitor and twenty page accesses.

What is a Virtual Server?
When a domain is hosted on a virtual server, it means that it shares that server with other domains.

What is Voila?
Global Christian Internet Search and Directory.

What do you mean by ODP?
Open Directory Project - The largest human edited directory on the Internet

45 Ways To Get More Traffic To Your Website And To Also Increase Your Sites Backlinks And Exposure

2010-07-10T04:47:00.001-07:00

If your a newbie online and have developed a website for the first time, you are most probably wondering or having trouble advertising it. There are many ways you can get your website advertised on the web and it doesn't always have to cost you money. You can get advertising that you pay for, but there are also a lot of ways that you can get free advertising for your website.

Here is a list of 45 ways that can improve your websites traffic, help you in SEO, build your backlinks and give your site some more exposure:

1. Do SEO (Search Engine Optimization).

2. Write Press Releases and submit them to PRweb and other Press Release sites.

3. Do Link Exchanges with other sites that are on the same subject as yours.

4. Make a freebie and included your sites link on it and then distribute it freely.

5. Write articles about your sites topic and then add your sites link to your authors resource box.

6. Add your site to free and reciprocal web directories.

7. Make some videos and submit them to the larger video sharing sites like Youtube.

8. Take part in social bookmark sites. These can get some good quick traffic (don't spam).

9. Take part in social networking sites. These can get some good quick traffic (don't spam).

10. Pay for direct advertising on sites that are on the same subject as yours.

11. Take part in PPC advertising including Google Adwords, Yahoo Search Marketing, etc.

12. Make an affiliate program for your website and let others promote your products where you will then give them a commission for their efforts. If you produce an affiliate program, then making it a two-tier program can also help you promote the affiliate program itself.

13. If you have products that you want to promote, then upload your product datafeed to Froogle as you can have your products promoted freely. Also take part in other product price comparison sites to get even more exposure and traffic for your products.

14. Do viral marketing by producing something with your sites link attached. This thing could be software, a funny video, etc. What ever it is, it must be very entertaining and something that others would want to pass on to their friends.

15. Make sure your site is updated regularly so that your existing visitors will keep returning to your website from time to time.

16. Don't include to many noticeable ads on your site as this can actually decrease the value of your site when it comes to keeping your visitors.

17. Monitor your websites traffic very closely.

18. Participate in different forums that are on the same topic as your site and then include your sites link in your signature (Don't spam).

19. Include your sites link in the signature of any emails that you send to people.

20. Create a blog on the same topic as your website, keep it updated and then ping it.

21. Produce some business cards and get them distributed.

22. Mention your website to your friends and family and ask them to pass it on to others (Word of mouth advertising).

23. Try to do some interesting things on your site so that you can try and get it into the news.

24. Write product reviews for some sites and if you can include your sites link in it, then do so.

25. Offer a competition on your website. This will help in getting your visitors a little more excited and involved with your website. This may also help a little more in the Word of Mouth advertising of your site.

26. Get interviewed by others so they can then hopefully include the interview on their site and your sites link will then be included in it.

27. Take part in banner exchanges.

28. Purchase banner advertising.

29. Do email marketing without spamming.

30. Advertise in offline media.

31. Advertise in offline and online classifieds.

32. Try to do something so that it becomes link bait. This could just be from having some very useful tools on your site.

33. Always offer a good service and put your visitors / customers first. This will help in branding, loyalty and keeping your visitors / customers.

34. Use RSS feeds so that your website users can easily keep up to date of new stuff happening on your website or even use your RSS feeds in their site.

35. Get your website business listed in the telephone directories.

36. Do join ventures.

37. Take part in Yahoo Answers and other similar type of sites.

38. Take part in Yahoo and Google Groups plus other similar things.

39. Review sites within the same niche as yours on Alexa and other similar sites.

40. Leave testimonials if you have brought something and include your sites link somewhere within it.

41. Hire someone to help you in your sites promotion. The more you do the quicker your traffic will grow including your sites popularity and branding.

42. Become a sponsor and get your link listed on the site that you sponsor.

43. Release a Firefox extension that will help bring people to your website.

44. If you have images on your website and would like to get some exposure from them, then make sure they get into the image search engines as this can also get you some good traffic.

45. Get your own top-level domain so that your site looks more professional and trustworthy to your visitor / customer.

5 Common SEO Mistakes

2010-06-30T03:32:00.001-07:00

1) Wrong title of the page - This is the first thing crawlers see
when they crawl your page. It tells the search engines what your
page is about. But did you know even if your page appears in the
search engines it's the title that will attract people to click on
the link. Use keywords in your title and be as clear as possible.
Don't deceive people either. Every page on your site should have
it's own title. Don't use the same title on every page.

2) Picking the wrong keywords - Does it make any sense to spend all
the time and effort to rank for a keyword that doesn't convert for
you? Too many times people look for high-traffic keywords rather
than what converts for their site. Here's a tip: Run a
Pay-per-click campaign first to see what keywords convert for you.
Then do your SEO for those keywords.

3) Having no textual content - Search Engines read text but
graphics can help conversion. Did you know people don't really
even read websites? They scan them like a billboard on the side of
a highway. Try to keep your content around 350 words and you'll be
fine but too many sites don't have enough text on them.

4) Having wrong content -- It is as good as having no content
because your bad content will give all the bad information to the
search engines. This is partly related to selecting the wrong
keywords because even by selecting the wrong keywords you can
easily generate wrong content.

5) Choosing the wrong target market - This is a lot like picking
the wrong keywords. Make sure you know whom your customers are
before you get into all the SEO work.

That's my top 5. I look at them from time to time and make sure
I'm not making any of these mistakes.

10 Keyword Suggestion Tools from Google

2010-06-01T05:31:00.000-07:00

Keyword research is the most important part of SEO. Targeting wrong keywords will surely make your entire SEO campaign take a negative return. There are plenty of keyword research tools available on the Internet and you can use them wisely to analyze your keywords and plan your SEO strategy. There are both free and paid tools available. Google offers a big list of services and this includes keyword tools as well. Some of them are well-known and widely used, others are less popular but still useful, and all of them are absolutely free. So let’s get started.

1. Google AdWords Keyword Tool

google adwords keyword tool

This is the most popular keyword analysis tool in SEO arsenal. Most SEOs, webmasters and even web users know about this. Primarily created for PPC advertisers, this has become a part of every SEO resource within few days of launch. This tool lists keywords suggestions based on the root keywords we apply. This also works on the URL with respect to its content.

2. Google Search-Based Keyword Tool

google search based keyword tool

This tool from Google was first designed for PPC advertisers and later found to be very useful for organic searchers. It groups the keyword suggestions into relevant categories and lets you explore the generated keyword list to see what new keywords you can start advertising and/or optimizing for. Besides, the search based keyword tool also shows us the most relevant web page to promote the suggested keywords.

3. Google Suggest

google suggest keyword tool

The simplest keyword research tool that Google offers. When we start typing a query in the search box in Google it starts displaying the popular queries based on the queries made by users. This might offer new and fresh ideas for your keyword analysis.

4. Related Searches

google related searches keyword tool

Another cool source of keyword suggestion from Google. Each time you run a search, you’ll see searches related to your query displaying at the end of the page. To get even more keyword suggestions click the ‘Show Options’ link in the upper left-hand corner and switch over to the ‘Related searches’ view.

5. Google Wonder Wheel

google wonder wheel keyword tool

You can view the tool “Google Wonder Wheel” right below the related searches. There will be an advanced search option that will help you reach the tool. The keyword suggestions you get with Wonder Wheel are packed into relevant groups which helps you break down your keyword list into categories.

6. Google Trends

Google Trends reflects what keywords people are searching over time. Google Trends provides insights into broad search patterns. This helps track the periodic search volumes, rise / drop in targeted keywords and in which country your website / term is most popular. This gives an option to analyze up to 5 keywords at a time.

7. Google Insights for Search

google insights keyword tool

With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties Google Insights search provides us the following data,

* Up to five keywords, relative search and traffic fluctuations
* Rising searches for popular terms
* Regional interests for the keyword
* Compare your keyword with related category

8. Google Analytics

google analytics keyword tool

If you are already using Google Analytics, there are tremendous insights available that can be used for your ongoing keyword analysis fine tuning. You can get info on what keywords people already use to find your site in various search engines. Keeping these as seed keywords, you can explore and get more long tail keywords. Also you can check the keywords that rank with less bounce rate and more time on site metrics, making them rank ahead in SERP and thus improve the conversion.

9 Google Webmaster Tools

google webmaster tool keyword tool

Google Webmaster tools provide insight details on the top searched terms and top clicked terms. We can make use of these terms and find which of the targeted keywords really drive traffic to us.

10. Google Sets

google sets keyword tool

google sets keyword tool output

Google Sets is an experimental keyword tool at Google labs that creates sets of items based on a couple of primary keywords. You simply enter one or several words and the tool generates a list of related terms.

Building Design Software

2010-05-27T01:19:00.000-07:00

Building design has undergone a tremendous change due to recent computing technology. Modern building design employs a broad suite of building design software to accomplish building design like never before. Today, building design firms implement projects of perfect quality and at unbelievably quick turnaround times.

Contemporary building design softwares offers quick integration of modifications to the total building design project. Therefore, repetition of work is avoided. Softwares such as Revit, can seamlessly allow changes in all three dimensions, when any alteration is brought about in only one dimension. Thus, it saves time out of making changes in all facets. With the Revit software both building design and building interior design have been elevated to new heights.

Building interior design has entered into a new territory entirely. Today, there is such huge emphasis on building interiors that clients are ready to spend as much as the building construction cost itself. Subtle elements of building interior design like lighting, shades, contours, and space utilization is regarded with intricate detailing. Clients want to have the best living spaces money could buy. Be it building home design or building office design, people view their living space as an extension of their persona.

Building house design too has become increasingly complex in design, due to greater flexibility allowed by technology and building materials. Even standard building design firms give the finest in modern building design styles inspired from creative movements like cubism, structuralism, post-modernism, de-constructivism, etc. Pre-fabricated building components are in greater preference by building design firms.

Building design softwares allow awe-evoking arrangement of steel, concrete, and glass to create complex building structures. Building design firms too have become highly competent and find new ways of implementing latest technology drawn from diverse fields into building design.

Revit Consultants is one stop solution for all your architectural and building needs. Revit Consultants has expertise in the latest building design software Revit. They provide BIM services, Revit Documentation, Revit Outsourcing, Revit Implementation, Revit Training etc. They have high profile clients in different countries of the world, including US, UK, Australia, NZ, Saudi Arabia, etc.

Effective link building techniques

2010-05-13T05:19:00.000-07:00

This collection of link building tips are likely to guarantee that you will receive free links from already established websites. This differs from content-oriented development strategies which hope to gradually attract natural editorial links.

These link building tips focus more on targeted link placement or link insertion, whereby you are likely to control the specific anchor text used. Some of them include agreements made with others and others involve one-way action on your part.

CASE # 1

1. Submit your site to Web Directories. This is a pretty monotonous process that can get you several hundred backlinks if you have the time. An alternative would be to hire a manual directory submitter.

2. Submit Press Releases to PR Sites. A basic press release about your website’s launch can be released to several PR websites, who will distribute it to various online news outlets. A good way to get a free link. I recommend using PRWeb and PRLeap.

3. Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. You can find link partners by emailing them directly or searching through webmaster forums.

4. Web 2.0 Pages A Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website along with your feed content. Hubpages is another similar site you can use.

5. Article Submissions. Create a short article on your niche topic and submit it to article directories for a backlink and some traffic. You might get more links if your article is picked up and published on other websites.

6. Social Media Profiles. There a whole bunch of social websites online which allow you to insert a link to your website on the profile page. Sign up for some of them, preferably using a username and avatar that brands your business or you as a person. This might come in useful when you decide to promote your site via the social website in the future. Ex: Twitter, FaceBook

7. Social Bookmarking/Voting Websites. Certain social voting websites like Netscape or Digg are often crawled by search engines and their links do help to get a website indexed. 3spots has the biggest list of social voting and bookmarking websites I’ve seen so far.

CASE # 2

1. Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site.

2. Create a Tool, Theme or Widget. Pay a designer to come up with an add-on application or template that is related to a specific social network, popular website or platform. Include a credit link that points back to your designated website.

3. Blogs on Other Blog Platforms. Use existing blogs you have on other blog networks. Or set up different versions of your blog on different blog networks like WordPress.com, Blogger and Xanga. Link to specific webpages on your website.

4. Comment on Other Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well. Write a relevant comment and try to avoid using keyword names or signature links.

5. Guest posting on other blogs. Like article and press releases, this one involves having readily available content you can send out to certain blogs in your niche. This is great for getting relevant links and traffic.

6. Hold Contests. Some websites often offer contests in a bid to attract anchor text links from bloggers. An example is this iPhone giveaway on Gary Lee’s site. Contests allow you to determine the specific anchor text but its possible that too many links using the designated keyword may harm your domain instead.

7. Collaborative Projects. You may need to develop an article specifically for a writing project, blog carnival or meme but it will usually get you a couple of backlinks, depending on the number and generosity of the participants involved.

8. Offer your Expertise. This will apply if you have a specific skill set such as web design, copywriting, translation or SEO. Write to an established website and offer to revamp/optimize their website in return for a mention or credit link on a webpage. This offers excellent branding, particularly if your offer is picked up by a website with a decent audience.

Drag images into Gmail messages

2010-05-12T01:21:00.000-07:00

Recently, Gmail launched a feature that allows you to drag an attachment from your computer right onto Gmail.

I've always been a fan of the inserting image lab, so I naturally wondered if it would be possible to combine the two.

Today Google launched a feature that allows you to drag images from your computer into a message. You don't have to have the insert image lab enabled for it to work. Just drag the image in, resize it if you want, and send.

Currently, this feature only works in Google Chrome, but will be coming soon to other browsers.

The Beginner's Checklist for Learning SEO

2010-02-01T04:04:00.000-08:00

For as long as I can remember, the best way for me to learn has been to do. I have gone through countless checklists while trying to understand search engine optimization. The following is a compilation of the most useful checklists I have completed in order to learn SEO. My intent is that this list can be used by people who are inexperienced in SEO but want to learn more. (As a bonus I included handy dandy check boxes.)

The Beginner's Checklist to Learning SEO

Learn how to build a basic website

Before diving into SEO techniques it is important to know the basics of web development. The following tasks will develop the necessary web development skills needed to become a successful SEO:

Learn how to code a basic website without using a WYSIWYG editor – Don't fear the word code, writing HTML is much easier than you think. If you can make a sandwich with two pieces of bread and put something in the middle, you can write HTML. For help, check out this excellent tutorial. Remember, don't worry about SEO techniques at this point. Focus on learning how to build a website first.

Code a website that contains the following:

All styles with CSS. No Tables!
Homepage has 3 unique paragraphs about you
3 pages total; homepage, contact and portfolio

Update: As of July 11th 2009, I have upgraded my website's layout so it may no longer be as useful as a sample as it was prior to the upgrade.

I have created a sample for you using my information, Danny Dover. Feel free to use it as a guide but don't copy and paste my code or you won't learn anything. You will likely have to scour the internet to learn how to fill some of these requirements. This is useful because it improves your searching skills. (Note: I have purposefully not SEOed my example website. You will see why in a little bit)

Pick Your Keywords - Pick keywords that are uncompetitive. This is very important as the words you choose will become the center of your SEO efforts. I recommend using your name. Go to Google and search for yourself. If a small amount of low quality websites show up, use your name as your keywords. If your name is competitive to rank for, find a variation of your name that is easier. Ex. Danny Ben Dover.

Register a domain name and find hosting - This is not nearly as difficult as it sounds. I recommend SiteGround as good option. However, there are literally thousands of choices. Use your best judgment, but remember you shouldn't be paying more than $7.00 USD a month and the domain name should be included for free. Your only requirement is that your host can't have immovable ads. These could be crawled by the search engines and ruin your rankings. For your domain name, use your keywords from above. Ex. dannydover.com or dannybendover.com. If your keywords are not available as a domain name, choose different keywords. (Note: In this exercise, the keywords you are optimizing for and your domain name should be the same. Although this is not always the case in the real world, having similar keywords to your domain name makes SEO much easier.)

Upload your website files to your new hosting account - The easiest method is to use FTP to drag and drop your files. See your hosting provider for details.

Sign up for Google Analytics and verify your website – This free tool will allow you to track visitors to your website. Installation instructions are included by Google.

Wait a week and search for your keywords in the big four search engines – I generally use the rank checker tool as a shortcut. It is alright if your website doesn't show up. That is what SEO is for. If you do find your website ranking (even if it is not on the first page), record how it ranks in the major search engines (Google, Yahoo, Bing) in a spreadsheet.

Wait two weeks to allow search engines to find your site and for Google Analytics to gather data.

Learn about SEO and apply it to your website

Now for the fun part. Learn basic SEO techniques and apply them to your glorious website. This will allow you to see how SEO can help your website rank.

Read the entire Beginner's Guide to SEO – This is essential to building a strong SEO foundation. I also recommend reading the completed parts of the new Beginner's Guide and Aaron Wall's SEO Overview.

Read all of the Google Search Engine Ranking Factors – These will reinforce what you already know and give a perspective on variation. These factors are based off of the experience of some of the SEO industry's most successful people.

Sign up for Google Webmaster Tools, verify and read everything – This phenomenal resource will show you how Googlebot sees your website and point out any SEO problems you have on your site. Be sure to familiarize yourself with it. The information it provides is formulated toward Google but applies to all the search engines.

Run your website through the SEOmoz tools – Specifically, I recommend the Term Target Tool and Page Strength Tool. These tools will point out areas where you can improve your website.

Add a robots.txt file and a sitemap - Although these are not really necessary for such a small site, familiarizing yourself with these files will be indispensable.

Apply your knowledge – Optimize your Title Tags, URLs, Anchor Text, HTML structure (H1, H2), and keyword usage. This is the bread and butter of onsite search engine optimization.

Link build – Add a link to your website on all of your favorite social media/networking sites. Feel free to try your luck with linkbait, although for a site with no competition this isn't really necessary.

Track your site on Linkscape and Yahoo! Site Explorer – Wait a month for Linkscape and Yahoo to find your links and then check to see what links are being counted. On Yahoo, be sure to select "inlinks except from this domain to entire site." Only the links on Linkscape are displayed in the order of importance.

Check Google Analytics – By this time, you should see more interesting data from your analytics tool. Use this data to learn the basics of analytics and use it as a reference point while link building.

Update your spreadsheet – Search for your keywords in the big three search engines again and look to see where your website ranks. Record these results in your spreadsheet. Tracking your data lets you see what techniques are working what techniques are not worth your time.

Test your own SEO theories and record the results - This is not really a task you can ever complete. 90% of all SEO information is already freely available if you can find it. Testing your own theories and getting good results will help you uncover the remaining 10% necessary to out perform your competition.

I sincerely believe that if you complete all the tasks on this list you will be well on your way to becoming a successful SEO. I recommend printing this post out and pasting it somewhere visible near your computer. That way you can complete all of the tasks in your spare time and develop your skills. Best of luck to all of the new SEOs.

Getting Started with a New SEO Project

2010-01-12T20:49:00.000-08:00

t's important to start every Web site development project by understanding the role of SEO in the project. The team of people working on the project has limited time, and most likely they have a schedule. Focusing them on the wrong things will produce less than optimal results.
Let's focus in on the role of SEO in the project plan in the context of developing a new site. But these principles can be applied to any new SEO project with simple modifications.
Start the SEO effort before you write the first line of code. Search Engine Watch readers are probably aware of the following four points:

You can easily pick a technology to build your site that will cause search engines to not crawl your site, or to crawl and index your site in a less than optimal manner. An SEO expert must review the Web development choices before any decisions are made on Web development technology.
Performing keyword research before you start coding is also critical. This will help you learn the behavior patterns of your customers, and this knowledge is likely to impact the site architecture and navigation.
You need lots of content, probably far more than you might think (or a smaller number of pieces of earthshakingly good unique content). Content drives link building, and is also essential for picking up search traffic from the long tail of search, which is where 70 percent or so of all search volume can be found.
You need the previous three items to have a chance to compete for search traffic, but you need inbound links to drive rankings. Put another way, without links, you can't rank. Far too often, people understand the need for technical SEO, but then think they're done.

While you may already know these things, it's also critical that senior managers who make decisions related to the Web site also understand them. They may need to receive some training on the nature of search engines and what needs to be done to obtain traffic from them. Try to get them to learn these critical points so they don't unintentionally blow up the Web site's chances of success.

Start Strategic
Even before we get to the nuts and bolts of SEO, we need to solve a couple of age-old marketing problems: What is the product and what is your plan for marketing it? In the case of a Web site, this starts with:

What are the goals of the Web site? To sell a product? To develop leads? To disseminate information? How would you build the Web site if no special activity was needed to obtain search engine traffic?
How will you market the Web site? What is your plan for getting people to link to your site, and why will they link to your site? The link building plans for a Web site are likely to change the organization, structure, and even the look and feel of the site.

Develop your Link Building Plan Early
Because link building can affect your site architecture, it makes sense to figure out your plan at the start. Do you need a media outreach campaign? If so, what will cause the media to be interested in a site like yours?
Are you going to focus on social media? What will your site need to offer to do well in your target environments?
Whatever link building plan you settle on, you will need to answer this question: How will you stand out? You can't win the Web site marketing game without answering this question well.
Being the 25th site to present a set of articles on a given topic won't get you anywhere. You need to do something different. Figure out what that is, and then map that into your site architecture.

Summary
Getting your SEO started at the beginning of a Web site project is essential to success. It's better, and cheaper, to take the time to do it right, than to take the time to do it over. While this column was tailored to new site development projects, you can modify it to apply to updating existing sites.
Review the site and determine how you would really like to structure it, and how you would like to market it. Then back up and take into account the Web development costs, and the impact of changing a Web site that the search engine has already learned quite a bit about (not something to be taken lightly). You will likely need to make some compromises based on these factors, but you will still be better off for knowing the optimal structure before you start.

Using meta tags to block access to your site

2010-01-11T01:15:00.000-08:00

The noindex meta standard is described at http://www.robotstxt.org/meta.html. This method is useful if you don't have root access to your server, as it allows you to control access to your site on a page-by-page basis.
To prevent all robots from indexing a page on your site, place the following meta tag into the section of your page:

<meta name="robots" content="noindex">

To allow other robots to index the page on your site, preventing only Google's robots from indexing the page:

<meta name="googlebot" content="noindex">

When we see the noindex meta tag on a page, Google will completely drop the page from our search results, even if other pages link to it. Other search engines, however, may interpret this directive differently. As a result, a link to the page can still appear in their search results.

Note that because we have to crawl your page in order to see the noindex meta tag, there's a small chance that Googlebot won't see and respect the noindex meta tag. If your page is still appearing in results, it's probably because we haven't crawled your site since you added the tag. (Also, if you've used your robots.txt file to block this page, we won't be able to see the tag either.)

If the content is currently in our index, we will remove it after the next time we crawl it. To expedite removal, use the URL removal request tool in Google Webmaster Tools.

How link popularity can help your search engine rankings

2010-01-07T03:32:00.000-08:00

Link popularity is a very important factor for all major search engines. If your web site doesn’t have good link popularity, it is very difficult to get good search engine rankings.

Note that link popularity alone is not enough. The content of your web site is also important so that search engines know what your web site is about.

A combination of optimized pages and high link popularity will bring your web site to the top of the search engine results.

What exactly is link popularity?

Link popularity refers to the total number of links that a search engine has found for your web page. The more web sites link to your web page, the higher the link popularity of your page. High link popularity contributes to a high search engine ranking.

The idea behind the link popularity concept is simple. The more other web sites link to your web site, the more important your site must be. Other sites wouldn’t link to your site if there wasn’t something interesting on your site or if your web site didn’t contain any special content.

It’s nearly impossible to manipulate link popularity. Previous ranking algorithms that took META keywords or similar factors into account have been quickly abused to mislead the search engines. On the other side, it’s very difficult to manipulate the number of links that point to a site.

That’s why link popularity is now one of the most important factors for search engines when they rank a web page.

However, you cannot get high link popularity by submitting your web site to thousands of FFA (free for all) link pages. Not all links are considered equal by the search engines. It does matter who links to you and how they link to you.

Not all links are considered equal

The more web sites link to your web site, the higher your link popularity. However, not all links are equal. Some links count more than others. Links from important web sites have a greater effect on your link popularity and your search engine rankings.

A link from www.Yahoo.com to your web site has more weight than a link from a small private web page. A link from a web site with high link popularity is better than a link from an unknown web site.

It’s also important that the web site that’s linking to you has a similar topic as your web site. Imagine that you sell shoes on your web site. A link from another web site that is all about shoes will count much more than a link from a web site that links to all kind of web sites.

Finally, it’s important how the link to your site looks like. For example, one of your important keywords might be “brown leather shoes”.

The link

Brown leather shoes

leads to much better search engine rankings for the keyword “brown leather shoes” than the following link

Smith and Partners

By the way, many people think that they can increase their link popularity by submitting their web site address to FFA (free for all) link pages and link farms (Web sites that link to all kind of web sites). This doesn’t work.

More and more search engines recognize FFA pages and link farms and choose to ignore these pages. Usually, submissions to FFA pages are a waste of time that only results in many spam email messages.

In addition, you should avoid services that promise you 2000 links to your site within a week or so. If they link to you at all, these 2000 links are of poor quality or they don’t have a similar topic as your web site.

Use common sense. Offers that sound too good to be true probably aren’t true.

Summary:

try to get links from important web sites
try to get link texts that contain your important keywords
don’t use FFA or link farm pages
don’t use services that promise lots of links within days
focus on quality links, not on quantity

How to find good potential link partners

As explained above, it’s important who links to your site. web sites that have a similar topic as your site are more important than web sites with different topics.

In addition, if you can convince web sites with a similar topic to link to your site, you’ll also get targeted traffic from these sites.

People who visit your topic partner sites are usually interested in what you have to offer. They are more likely to come to your site and to buy something. It’s the quality of the traffic that counts, not the quantity.

Conclusion

Building a good link popularity requires some work but the results will pay for it. Link popularity is already one of the most important factor for search engines to rank web sites.

The sooner you start with your linking campaign, the better the results for your business.

How to Rank well for Flash sites

2010-01-07T03:02:00.000-08:00

Unfortunately, if you use Flash movies, or if you even design your complete web site based on the Flash technology, your odds of getting listed in the search engines are greatly reduced.
Search engines can only “see” pure text. They are not able to recognize text on an image or text that appears as a graphic in a Flash movie.

Google advises on its webmaster guidelines page: “If fancy features such as [...] Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.”.
So how can you achieve high search engine rankings in spite of Flash contents?

First of all, you should re-consider using Flash on your web site. Keep in mind that many visitors still use slow dial-up connections to access web pages. They don’t like to wait 1-2 minutes only to see your company logo fancy animated. Your Flash movies must carry invaluable information to the visitors, otherwise they will be disappointed.

Entry pages that only show your company logo are becoming more and more annoying to users. Using web pages like company brochures only show that your company didn’t get the whole Internet idea.
Keep in mind that not everyone has installed the Flash player. Always add a link to a web page that contains the same important information as found in the Flash movie in plain text.

For these reasons, not using Flash or building a duplicate site without Flash are the easiest ways to make sure that your web site visitors and the search engines can access your web site.

If you really must use Flash on your web site, the following tips can help you getting your Flash contents indexed by the search engines:

Provide links to alternate pages that contain a lot of text and some keywords that the search engines can index.
Place some text above and below your Flash movie that contain your keywords. Along with your title and maybe your meta tags, this gives the search engines some contents to index.
If you embed the Flash movie in your HTML code, use your most important keywords in the movie filename using the HTML tags

You can use the attribute to include some text that is displayed while the Flash movie is being loaded. In addition, you can use the attribute to include a keyword-rich movie title.
Use the

The right Search Engine Optimization Strategy

2010-01-07T02:58:00.001-08:00

The right strategy is crucial to the success of your search engine optimization activities.
Search engine users are some of the most qualified and motivated visitors to your web site you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.
However, getting listed in a search engine doesn’t do you much good if you’re number 415 of 1,259,000 search results. Surprisingly, it doesn’t even help you much if you’re result number 11. Most search engines display 10 results on the first page, and relatively few searchers click through to look at the second page.
With the appropriate knowledge, your web site will get the best possible search engine rankings and you’ll get as many visitors as possible. High rankings contribute greatly to the success of your Internet business.

The key to high search engine rankings is to do the right things in the right order:

Find the right keywords for your web site.
Optimize your web pages for these keywords so that they can get high search engine rankings.
Submit your web pages to all important search engines and directories so that web surfers can find you.
Get links from other web sites and make sure that these links contain your keywords.
Track the results.

The robots.txt file

2010-01-07T02:54:00.000-08:00

If your web site doesn’t have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips to make sure that it doesn’t contain errors.
What is robots.txt?
When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which web pages of your site should be indexed and which web pages should be ignored.
The robots.txt file is a simple text file (no HTML), that must be placed in your root directory, for example:

http://www.example.com/robots.txt

User-agent: *Disallow:

2. How to disallow all spiders to index any file

If you don’t want search engines to index any file of your web site, use the following:

User-agent: * Disallow: /

3. Where to find more complex examples.

If you want to see more complex examples, of robots.txt files, view the robots.txt files of big web sites:

Your web site should have a proper robots.txt file if you want to have good rankings on search engines. Only if search engines know what to do with your pages, they can give you a good ranking.
How do I create a robots.txt file?
As mentioned above, the robots.txt file is a simple text file. Open a simple text editor to create it. The content of a robots.txt file consists of so-called “records”.
A record contains the information for a special search engine. Each record consists of two fields: the user agent line and one or more Disallow lines. Here’s an example:

User-agent: googlebotDisallow: /cgi-bin/

This robots.txt file would allow the “googlebot”, which is the search engine spider of Google, to retrieve every page from your site except for files from the “cgi-bin” directory. All files in the “cgi-bin” directory will be
ignored by googlebot.
The Disallow command works like a wildcard. If you enter

User-agent: googlebot Disallow: /support

both “/support-desk/index.html” and “/support/index.html” as well as all other files in the “support” directory would not be indexed by search engines.
If you leave the Disallow line blank, you’re telling the search engine that all files may be indexed. In any case, you must enter a Disallow line for every User-agent record.
If you want to give all search engine spiders the same rights, use the following robots.txt content:

User-agent: *
Disallow: /cgi-bin/

Where can I find user agent names?
You can find user agent names in your log files by checking for requests to robots.txt. Most often, all search engine spiders should be given the same rights. in that case, use “User-agent: *” as mentioned above.
Things you should avoid
If you don’t format your robots.txt file properly, some or all files of your web site might not get indexed by search engines. To avoid this, do the following:

Don’t use comments in the robots.txt fileAlthough comments are allowed in a robots.txt file, they might confuse some search engine spiders.”Disallow: support # Don’t index the support directory” might be misinterepreted as “Disallow: support#Don’t index the support directory“.
Don’t use white space at the beginning of a line. For example, don’t write
placeholder User-agent: *place Disallow: /support

but
User-agent: * Disallow: /support
Don’t change the order of the commands. If your robots.txt file should work, don’t mix it up. Don’t write
Disallow: /support User-agent: *

but
User-agent: * Disallow: /support
Don’t use more than one directory in a Disallow line. Do not use the following
User-agent: * Disallow: /support /cgi-bin/ /images/

Search engine spiders cannot understand that format. The correct syntax for this is
User-agent: * Disallow: /support Disallow: /cgi-bin/ Disallow: /images/
Be sure to use the right case. The file names on your server are case sensitve. If the name of your directory is “Support“, don’t write “support” in the robots.txt file.
Don’t list all files. If you want a search engine spider to ignore all files in a special directory, you don’t have to list all files. For example:
User-agent: * Disallow: /support/orders.html Disallow: /support/technical.html Disallow: /support/helpdesk.html Disallow: /support/index.html

You can replace this with
User-agent: * Disallow: /support
There is no “Allow” command.Don’t use an “Allow” command in your robots.txt file. Only mention files and directories that you don’t want to be indexed. All other files will be indexed automatically if they are linked on your site.

Psychology behind keywords

2010-01-07T01:14:00.000-08:00

Here is a pop quiz for all you people who are about to do a keyword research for your website or, next SEO project.

Let’s imagine for a minute that you (or, your customer) are an online hardware retailer that sells Laptops. I on the other hand, am your average zombie prospect – browsing the web rather mindlessly, searching for a Laptop. Can you tell the difference in my thought process when I type following different keywords?
1. Laptops
2. Intel Core 2 Duo Laptops
3. Latitude XT2

No – That’s not the right answer! Think again… harder… focus… Okay… I’ll give it to you.

These keywords represent where in the sales funnel they I am at the moment. I will explain -
The keywords like “Laptops” , “Dentist” , “Carper Cleaner”, “Web Designer”, “SEO Company” tells me that the people searching for these are in “Browse” mode.Â They don’t know specifically what you they want.Â As a marketer, if you focus too much time and attention on them, you will end up wasting a lot of money because they are mostly non-buyers. I would term them as ‘Suspects‘ and not ‘Prospects‘
On the other hand, keywords like “Intel Core 2 Duo Laptops”, “Photoshop Web designer”, “SEO Company London” represents a just ripe audience. The people putting these keywords in the search engine are in “Compare” mode.

They have a slightly better defined idea about what they need and this means they have given more thought to it and hence they are more serious. I would term them as ‘Prospects‘ and not ‘Buyers‘.
In most industries, you will find yourself working with these bunches of keywords and this is where you should focus your time, money and energy. Heck, I would even suggest, your website should only serve people who know what they want but are in ‘Compare‘ mode. Sell them on why you are better.
Finally, keywords like “Latitude XT2″ or anything else with brand name, part numbers, price or narrow geographic location represents a “buy” audience.

They are “Buyers” because they know what they are looking for.Â It’s low hanging fruit and if you find yourself lucky to get keywords like “Latitude XT2 Repair East London” – by all means pounce on it.Â Typically, you won't find a lot of these keywords very easily and when you do, it's prudent to run specific PPC campaigns and build specific landing pages for each such keyword.

Take a look at your keywords now. Can you identify the “Browse”, “Compare” and “Buy” keywords?

Important websites

2009-12-22T22:02:00.001-08:00

SEO Professional groups

http://groups.google.com/group/seo-professionals/

Internet Provider Router

http://192.168.1.1/

Google data center

http://64.233.169.104/search?hl=en&lr=&gl=us&num=100&q=nissan+new+york&btnG=Search

Google data center IP address

http://www.seocritique.com/datacentertool/

Yahoo

http://www.search.yahoo.com/

MSN US data center

http://www.bing.com/?mkt=en-US

To find IP address

http://www.selfseo.com/find_ip_address_of_a_website.php

IP address of a website with map

http://www.hostip.info/index.html

IP address locator

http://www.geobytes.com/IpLocator.htm

IP address location

http://www.2privacy.com/www/privacy-protection/check-geo-ip-address-location.html

Fire fox tool to check meta tags etc

http://www.quirk.biz/searchstatus

Keyword Search Count

https://adwords.google.com/select/KeywordToolExternal

Directory list

http://www.directorycritic.com/

Domain Age

http://www.who.is

Domain Age

http://www.alexa.com

Domain Age

http://www.seologs.com/dns/domain-check.html

U V Web booster

http://www.downloadready.com/dld/downloadnow_69571.htm

Virtual visits

http://www.virtualvisit.cn/

Site Analysis

http://websiteoptimization.com/services/analyze/

Directory listings

http://www.seocompany.ca/tool/search-directory/

Keyword Ranking

http://www.kpmrs.com

SEO content writing

http://www.contentdisha.com/

LSI - Latent Semantic Indexing

2009-12-21T22:32:00.000-08:00

Google wanted to prevent the scammers from scamming and so they introduced a new thing called LSI.

SEO's and others get ranked high by the use of keywords and keyword density, so in order to prevent that, google introduced LSI, which means google will look in for meanings of a particular word and if it finds more meanings related to that particular word, or keywords related to that particular keyword, then google understands that the page is more important than other pages.

Suppose take a keyword Interior Designers, If the density of Interior Designers is more in a page then it is considered to be a scam. If the page contains keywords related to Interior Designing like Furniture's,Cabins,Partitions,Flooring and others related to Interior Designing then google understands that the page has some value in it and there fore gives importance to that page.

To put this in simple words, you have to think beyond keyword density during your site optimization task. If you are trying to rank for, say for example, construction company in India, besides having "construction company" keyword phrase in your content, you might as well use related terms such as, building contractors, building materials etc. "To build" and "to construct" have similar meanings, in other words they can be called synonyms in appropriate contexts. The idea here is to keep the content tight to the theme. Google realizes beyond your keyword density in its judgment towards awarding the site for relevant content. You can also keep this in mind during your offpage optimization process. Use various anchor texts related to the theme, and this adds to your overall effort.

SEO Glossary (U-Z)

2009-12-12T17:49:00.000-08:00

Unethical SEO
Unethical search engine optimization techniques that are considered unscrupulous and can result in getting sites banned from the search engines. Examples of this include Keyword stuffing, where the site consists of a long list of keywords. Hidden text is when the text on the page is the same color as the background and often consists of lists of keywords that are put there in hope of tricking search engine spiders. Doorway pages that are designed for search engines and spiders in an attempt to trick them into indexing the web site into a higher position.

Unique visitors
Unique visitors are a count of individual users who have accessed your web site. It should be noted that the “user session” metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.

Universe
The term “universe” in the world of advertising means the total population of the target audience.

URL
Used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.

URL Rewrite
A technique used to help make web site URLs more user and search engine friendly.

Usability
How user friendly a web site is. The ease of use that a user can perform an action or task through the user interface.

Visibility
How well-placed your web site is in the search engines for relevant keyword searches. Also see “Invisible Web.”

Web browser
Software installed on the Internet user’s computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.

Web Crawler
Also known as a ‘web robot’ or ‘web spider’, it is a program or automated script which browses the World Wide Web in a methodical, automated manner.

Web standards
Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.

Web2.0
Web2.0 refers to the new generation of web based services and communities characterized by participation, collaboration and sharing of information among users online.
Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.

Weblog
A weblog, or blog is an online journal. Weblogs are something of a phenomenon and have become increasing mainstream. Blog search engine Technorati listed 71 million weblogs as of May 2007.
Weblog authors choose whether to blog openly or anonymously. Weblog entries are made regularly and chronologically but are displayed in reverse chronological order. The range of topics covered is endless. Some weblogs focus on a particular subject like travel, fashion, or astrology while others are personal online diaries.
Weblogs typically are made up of posts, images, videos, comments and links.
Popular blogging platforms include: Blogger, Wordpress, Typepad, LiveJournal and Dreamhost

White Hat SEO
Ethical SEO approved by the search engines.

Wikipedia
Launched in January 2001, by Jimmy Wales and Larry Sanger, Wikipedia is now the largest and fastest growing encyclopedia online. In fact it is one of the world’s ten most visited websites.
As of September 2007 the English Edition of Wikipedia had a massive 2 million articles and 609 million words, making it around 15 times the size of the Encyclopedia Britannica.
The site has more than 100 servers set up to deal with the 10,000 – 35,000 page requests every second.
Wikipedia is multilingual and is currently available in 253 languages. Operated by the Wikipedia Foundation, a non-profit organization, it is a collaboratively written by volunteers around the world.
Contributing to Wikipedia:
* Is a peer-reviewed publication.
* Does not require contributors legal names
* requires contributions are supported by published and verifiable sources.
Due to its open nature, Wikipedia has been criticized as an easy target for trolls, vandals, internet marketers, advertisers, and even those with a political agenda to push. However studies have shown that vandalism is usually short-lived and that generally the site is as accurate as other encyclopedias.
Wikipedia uses MediaWiki as its software platform, MediaWiki is free open source software built on a MySQL database.

Wordpress
Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, Wordpress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated.
Distributed under the GNU General Public License the latest version, Wordpress 2.2.3, was released on Sept 8, 2007.
WordPress is described as a “state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability” by its creators.
Features include:
* Integrated link management
* Plugin support
* Search friendly permalink structure
* Static Pages
* Trackbacks
* Pingbacks
* Typographic filters
* WYSIWYG
* Nested categories
* Multiple authors

Wordtracker
Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997.

Xenu
A software tool to check broken links.

XML
XML stands for Extensible Markup Language (filename.xml) – a scripting language that allows the programmer to define the properties of the document.

Yahoo!
One of the oldest and most established directories; also one of the top 3 search engines.

SEO Glossary (Q-T)

2009-12-12T17:47:00.000-08:00

Query

A keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query.

Reciprocal linking
The practice of trading links between websites.

Redirect
Where the Internet user is automatically taken to another web page address without him/her clicking on anything. Redirects are generally not good for search engine rankings, as they dilute PageRank. There is also the risk that the search engine spider will not follow your redirect.

Referral Fees
Fees paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies’ sites, typically in exchange for a percentage of sales or a flat referral fee.

Repeat Visitor
A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.

Resubmitting
Submitting your web page address (es) to search engines after you’ve already submitted those addresses previously or after the search engine has already included your site in its index. Search engines don’t like it when you resubmit as it simply clutters their queue with duplicate requests.

Results
Can refer to SERPs

Rewrite
As in “URL rewriting”

Robot
See “spider”

Robots.txt
Text file placed in a websites root directory and linked in the html code.
Allows for SEO’s to control the actions of search engine spiders on the site or even deny them access.

ROI – Return On Investment
The benefit gained in return for the cost of investing budget into advertising or project. ROI can be measured by the following calculation:
“Total Revenues (generated from campaign or project) minus Total Costs”

Scraper sites
Designed to ’scrape’ search-engine results pages or other sources of content (often without permission) to create content for a website. Scraper sites are generally full of advertising or redirect the user to other sites.

Search engine
A web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical. Contrast this with directories, which don’t siphon content out of the HTML of a site’s constituent pages, but instead are comprised solely of site names and descriptions written or edited by human reviewers.

Search engine marketing (SEM)
Strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.

Search engine optimization (SEO)
Strategies and tactics undertaken to influence the rankings of web pages in the search engines. Search Engine Optimization involves the 3 steps of SEO including technical optimization, content optimization and link building.

Search Engine Results Page (SERP)
A page of search results delivered by a search engine.

Search term
A keyword or phrase used to conduct a search engine query

Search term popularity
See “keyword popularity”

Spam
Manipulation techniques that violate search engines.

Spamdexing
See “spamming” [edit]

Spamglish
Keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content. Spamglish often includes meaningless sentences and keyword repetition.

Spamming
As in “spamming the search engines”. Spamming is most commonly associated with the act of sending unsolicited commercial email, but in the context of search engine optimization, spamming refers to using disreputable tactics to achieve high search engine rankings. Such spamming tactics include bulk submitting spamglish-containing doorway pages.

Spider
Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including graphics) from web sites, strip out whatever it considers superfluous and redundant out of the HTML, and store the rest in a database (i.e. its index).
Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).
A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies.
A spider is a robot sent out by search engines to catalog websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

Spider trap
An infinite loop that a spider may get caught in if it explores a dynamic site where the URLs of pages keep changing. For example, a home page may have a different URL and the search engine may not be able to ascertain that it is the home page that it has already indexed but under another URL. If search engines were to completely index dynamic web sites, they would inevitably have large amounts of redundant content and download millions of pages.

Stemming
Search engines such as Google use a process called stemming to deliver results based on a word’s root spelling.
An example would be similar search results returned for clothes as for the word clothing.

Stop character
Certain characters, such as ampersand (&), equals sign (=), and question mark (?), when in a web page’s URL, tip off a search engine that the page in question is dynamic. Search engines are cautious of indexing dynamic pages for fear of spider traps, thus pages that contain stop characters in their URL run the risk of not getting indexed and becoming part of the “Invisible Web.” Google won’t crawl more than one dynamic level deep. So dynamic pages with stop characters in its URL should get indexed if a static page links to it. Eliminating stop characters from all URLs on your site will go a long way in ensuring that your entire site gets indexed by Google.

Stop word
Certain words, such as “the,” “a”, “an,” “of,” and “with,” are so common and meaningless that a search engine won’t bother including them in their index, or database, of web page content. So in effect, the stop words on your web pages are ignored as if those words weren’t on your pages in the first place. Including a lot of stop words in your title tag waters down the title tag’s keyword density.

Supplemental Pages
Pages which are indexed in Google but do not exist at this time. But during searching for a particular thing they are shown in the search result pages. These pages provide additional information about the particular search.

Syndication
An option that allows you to extend your reach by distributing ads to additional partner sites.

Technorati
Search engine for blogs.

Teoma
An internet search engine.

Text Ad
A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.

Text Link Ads
An advert in the format of a text link.

Toolbar
Is a browser add on usually including a search box.

Topic-Sensitive PageRank
A context sensitive ranking algorithm for web search.

Trackback
A notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles.

Tracking
Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you’re not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you’ll need to build tracking mechanisms into your website.

Traffic
The amount of users that surf to a site

Traffic Estimator
Google’s Adwords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in Google’s search results and content network. It can be used to predict advertising performance before starting a campaign.
The Traffic Estimator tool is available free at:
https://adwords.google.com/select/TrafficEstimatorSandbox

TrustRank
Passes trust scores from well trusted sources through to other sites throughout the web.

Typepad
A blogging service that hosts blogs and small business web sites.

SEO Glossary (L-P)

2009-12-12T17:45:00.000-08:00

Landing Page
The landing page is a web page where people go to once they click on an online advertisement or natural search listing.
Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a “call to action”.
The landing page is also known as the “click through URL” or “destination URL”.
Example uses of landing pages are newsletter sign up forms, download demonstration trial software and purchasing of a product or service.

Link bait
Useful or entertaining web content which compels users to link to it.

Link building
Requesting links from webmasters of other sites for the purpose of increasing your “link popularity” and/or “PageRank.”
Considerations for link building can include directory submissions and press release syndication.

Link farm
A link farm is a group of highly interlinked websites with the purposes of inflating link popularity (or PR). A link farm is a form of spamdexing, spamming the index of a search engine.

Link popularity
When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.

Link spam
Links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google’s PageRank (PR).

Links
Text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs.

Manual submitting
Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site.

Meta description
A Meta tag hidden in the HTML that describes the page’s content. Should be relatively short; around 12 to 20 words is suggested. The Meta description provides an opportunity to influence how your Web page is described in the search results, but it will not improve your search rankings. Make sure your Meta description reflects the page content or you may be accused of spamming.

Meta keywords
A meta tag hidden in the HTML that lists keywords relevant to the page’s content. Because search engine spammers have abused this tag so much, this tag provides little to no benefit to your search rankings. Of the major search engines, only Yahoo! still pays any attention to the Meta keywords tag.

Meta Search
Search results derived from several sources and consolidated into a single SERP.

Meta tag stuffing
Repeating keywords in the Meta tags and using Meta keywords that are unrelated to the site’s content.

Meta tags
Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of Meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known Meta tags are the meta description and meta keywords; unfortunately these are ignored by most major search engines, including Google.

Negative Keyword
Negative Keyword is a term referenced by Google Adwords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with.
For example, if you add the negative keyword “-nike” to the keyword “running shoes”, the ad will not be displayed if a person searches upon the term “nike running shoes”.
Negative keyword matching ensures that only qualified traffic is clicking upon advertising.

Negative SEO
The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.

Noframes tag
Alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.

Page title
See “title tag”

PageRank (PR)
Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob’s personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, to see which web pages are considered important by Google and which aren’t. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage’s PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that’s linking to you, the more your site’s PageRank will benefit. The better your PageRank, the better you’ll do in Google, all else being equal.

Paid inclusion
Paying a search engine to have your web pages included in that search engine’s index.

Paid placement
Paying a search engine to have your listing show up prominently. These listings are usually denoted as “sponsored listings.”

Pay-per-click (PPC)
A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.

Pay-per-post (PPP)
A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.

SEO Glossary (H-K)

2009-12-12T17:44:00.000-08:00

Hallway page

A page that serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as well.

Heading tag
An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.

Hidden keywords
Keywords that are placed in the HTML source in such a way that these words are not viewable by human visitors looking at the rendered web page.

Hidden Text – SEO Spam Tactic
Hidden Text is a SEO spam tactic to hide contextual html text from human visitors to a webpage, however making it available to search engines to spider the text.
The theory is that if you place more relevant html text content on the page rich with targeted keywords, then it will assist the page gaining ranking within search engine results. Some website owners do like text content on their page because they believe it negatively affects their brand and user web experience. So, they hide the text in the hope that the page will still rank for targeted keywords.
Hidden Text is an illegal technique as search engines consider it search engine spam. By undertaking this practice, it will eventually harm natural search performance of a website.
Google Quality Guidelines specify to “Avoid hidden text or hidden links”.

Hijacking of Websites
Hijacking of websites is a practice that makes search engines believe that a specific website resides at another URL. It is a form of search engine spam and cloaking. The reason why this method is undertaken by spammers is to increase rankings in search engine result pages. Webpage Hijacking is an illegal spam tactic.
When spiders crawl websites and they discover two pages with the same content, the search engine will decide which is the main url while the other is not indexed. Spammers will use tactics to ensure that their page is the one that is chosen by the search engine.
An example of website hijacking is where there are two pages with exactly the same content but at different addresses – company.com (the real site) and company.net (the rogue site). Spammers use tactics to ensure their site ranks above the real site.

HTTP 301 – Status Code Definition
The 301 status code means the URI requested has “Moved Permanently” and has been assigned a new URI. Any future requests should use one of the returned URIs.
It is best practice to use 301 Redirects when multiple copies of the same document reside on different URIs. This will ensure that duplicate content is removed from the site and each and every unique page will only have one URL.

HTTP 302 – Status Code Definition
The 302 status code means that the document requested is “Found” however temporarily resides under a different URL. Since a permanent redirect has not been used, the client should continue to use the original requested URL for future requests.

HTTP 400 – Status Code Definition
The 400 status code means a “Bad Request” stating that the server is not able to understand the document request due to a malformed syntax. The user is required to modify its request prior to repeating it.

HTTP 401 – Status Code Definition
The 401 status code means “Unauthorized”. This server requests user authentication prior to fulfilling the document request.

HTTP 403 – Status Code Definition
The 403 status code means “Forbidden”. The server understood the request, however is refusing to fulfill it. The webmaster may wish to alert the user why their request has been denied. If the organization does not wish to provide this reason then a 404 (Not Found) status code can be displayed instead.

HTTP 404 – Status Code Definition
The response error message “404” represents a document “Not Found”. This means that the client was able to communicate with the server, however could not find the requested document. Alternatively, the server could be configured to not fulfill the request and not provide a reason why.

HTTP 410 – Status Code Definition
Similar to a 404 Not Found error message, the 410 status code states that the requested document is “intentionally gone”, is no longer available and there is no forwarding address.
The 410 status code is usually used for limited display documents such as promotional information. It is up to the discretion of the web master to determine at what point to remove the 410 status message.

HTTP 500 – Status Code Definition
The 500 status code error message states that there was an internal server error which has prevented the document from being fulfilled.

HTTP 501 – Status Code Definition
The 501 status code message is displayed when the server does not recognize the document request method. The server is not capable of fulfilling this request and states the request was “Not Implemented”.

HTTP – Hypertext Markup Language
HTTP stands for hypertext markup language and is the main markup language for creation of web pages. It defines how data is structured and informs the web browser how the page is to be displayed with the use of formatting text and images.
Some of the page elements that can be coded with HTML include Page Titles, Text (paragraphs, lines and phrases), Lists (unordered, ordered and definition lists), Tables, Forms, Basic HTML Data Types (character data, colors, lengths, content types, etc) and much more.

Impression
The number of times your search ad is served to users by search engines.
Inbound links (IBL)
Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site’s PageRank (PR).

Index
A search engine’s database in which it stores textual content from every web page that its spider visits.

Inlinks
A synonym for back links. Popularized by Yahoo!

Internal Links
An Internal Link is a hypertext link that points to another page within the same website. Internal links can be used as a form of navigation for people, directing them to pages within the website. Links assist with creating good information architecture within the site.
Search engines also use internal text links to crawl pages within a website. The way internal links are structured will impact the way in which search engine bots spider and subsequently index pages.

Key phrase (or keyword phrase)
A search phrase made up of keywords. See “keyword.”

Keyword
A word that a search engine user might use to find relevant web page(s). If a keyword doesn’t appear anywhere in the text of your web page, it’s highly unlikely your page will appear in the search results (unless of course you have bid on that keyword in a pay-per-click search engine).

Keyword density
The number of occurrences that a given keyword appears on a web page. The more times that a given word appears on your page (within reason), the more weight that word is assigned by the search engine when that word matches a keyword search done by a search

Keyword Matching
Keyword matching is the process of selecting and providing advertising or information that match the user’s search query.

Keyword popularity
The number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.com and Overture’s Keyword Selector Tool (http://inventory.overture.com) provide keyword popularity numbers.

Keyword prominence
The location (i.e. placement) of a given keyword in the HTML source code of a web page. The higher up in the page a particular word is, the more prominent it is and thus the more weight that word is assigned by the search engine when that word matches a keyword search done by a search engine user. Consequently, it’s best to have your first paragraph be chock full of important keywords rather than superfluous marketing speak. This concept also applies to the location of important keywords within individual HTML tags, such as heading tags, title tags, or hyperlink text. So get in the habit of starting off your title tags with a good keyword rather than “Welcome to.”

Keyword stuffing
Placing excessive amounts of keywords into the page copy and the HTML in such a way that it detracts from the readability and usability of a given page for the purpose of boosting the page’s rankings in the search engines. This includes hiding keywords on the page by making the text the same color as the background, hiding keywords in comment tags, overfilling alt tags with long strings of keywords, etc. Keyword stuffing is just another shady way of gaming the search engines and, as such, its use should be strongly discouraged.

Keyword-rich
when a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g. “welcome”, “click here”) or irrelevant words (e.g. “solution”).

SEO Glossary (E-G)

2009-12-12T17:40:00.000-08:00

Error page:
A web page stating an error message such as “File Not Found”.

Exact Match:
Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.
This means that the term “running shoes” will only match ads or search listings that contain the exact words “running shoes”.

Exclusive Advertising:
A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.

Expandable Banner:
A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.

Findability:
How easily found your site is using search engines.

Flash:
A technology developed by Macromedia Corp. that allows a web designer to embed interactive multimedia into web pages. Often used for Flash intros, games, and animating navigation. If you visit a web page and see letters and numbers flying around with a fun.

Floating Ads:
An ad that appears within the main browser window on top of the page’s normal content, appearing to “float” over the top of the page.

Flux:
Shuffling of search engine positions in between major search engine updates.

Forums:
A virtual community. Also known as discussion forums. Used by search engine optimizers and webmasters for information exchange. Users can post messages in different forums, either to the group at large or to certain users. However, all postings can be seen by anyone else who has access to that forum, so save sensitive materials for private email. Forums are also threaded, which means a reply to a particular posting becomes part of the “thread” of that posting that can be followed to provide a cohesive progression through a particular topic.

Frequency:
The number of times an ad is delivered to the same browser in a single sessions or time period.

Fresh:
The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot will revisit and reindex this page daily.

GAP – Google Advertising Professional:
Google Advertising Professional is a free program, offered by Google, for professionals wishing to manage multiple Google Adwords clients.

Gateway page:
Also called a “doorway page” or a “bridge page”. A gateway page is a low quality web page that contains very little content and exists solely for the purpose of driving traffic to another page. This is done through spamdexing, spamming the index of a search engine. Gateway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings.

Geo-Targeting:
Advertising that is distributed based on geographic location. Online advertising allows for targeting of countries, states, cities and suburbs (in some markets).

Google:
Google is the world’s number one search engine with a 50.8% market share, ahead of Yahoo! 23.6% and Live Search 8.4% (Dec 2006)
Google was founded by Stanford University students Larry Page and Sergey Brin in 1998. At the time of the company’s initial public offering in August 2004 $1.67 billion was raised, making Google worth $23 billion.
Google’s success should be attributed to its unique algorithmic ranking system PageRank – a system that assigns a score to a web page based on the number of links to that page.
Based in Mountain View, California the company now employs 13,748 people. The company has a relaxed corporate atmosphere that is illustrated in the companies philosophy “Don’t be evil”.
Central to Google’s profitability is Google Adwords launched in 2000. Google Adwords are text-based contextual ads relevant to keyword searches. In 2006 the company earned $10.492 billion in total advertising revenues about 90 times the revenue from other Google ventures.
Google has acquired several start-up companies over the past few years including:
•   Pyra Labs creators of Blogger in 1999
•   Upstartle, creators of Writely in 2006.
•   Measure Map, a weblog statistics application in 2006.
•   YouTube for a huge $1.65 billion in stock in 2006.
•   JotSpot a developer of wiki technology in 2006.
•   DoubleClick purchased for $3.1 billion in 2007.
•   Postini an enterprise messaging security company in 2007.
Current Google applications include: Web search, Image Search, Google News,Google Product Search, Google Groups, Google Maps, Gmail, AdWords, Google Video, Google Checkout and Google Earth

Google AdSense:
Paid ads webmasters may place on their websites

Google Analytics:
Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.
But it can also be used to specifically track Adsense traffic – therefore helping webmasters to optimize Adwords adverts based on where visitors come from, time on site, click path and geographic location.
Modeled on Urchin’s analytics tool, after Google purchased Urchin Software Group in 2005, Google Analytics was first rolled out in late 2005. The response was overwhelming and Google had to suspend sign ups only a few days later. After a short period using a lottery type of invitation system – the tool made generally available in August 2006.
Features Include:
*Updates in less than one hour
*Users can add up to 50 websites
*Integration with Google Adwords
*User friendly interface – Dashboard format

Google bombing:
Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company’s inappropriate behavior with hyperlink text of “XYZ Company sucks” then the linked page can shoot to the top of Google’s search results for the term “XYZ Company.”

Google Bowling:
Google Bowling is a black hat SEO technique used to knock competitors down or out of search engine results.
It is a form of SEO sabotage that is conducted by pointing hundreds of questionable links from low quality sites at a competitor’s site so they end up banned or penalized by Google.
Generally newer sites are more susceptible to Google Bowling as older sites are better established with a range of existing high quality links.

Google Checkout:
Google’s online payment processing service, Google Checkout, was designed to simplify the online purchase/payment process.
It works by allowing users to store their credit card and shipping details on their Google Account. Therefore minimizing the amount of information they need to input at the point of purchase. Purchases can be made at the click of a button.
Features include:
* Fraud protection
* the ability to track purchases
* Easy transactions

Google Dance:
The Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions.
The term Google Dance was adopted as while an update is being processed the position of a website in Google seems to “dance” as it fluctuates. The fluctuation is due to each of Google’s nine datacenters being updated out of sync – meaning for a time the results are different.

Google Juice:
Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much ‘Google Juice’ and pages which links to highly ‘juicy’ pages acquire some reflected ‘Google Juice’.

Google Labs:
Google Labs is the home to Google’s latest innovations and beta products. It is a testing ground for new services in development.
A number of popular products are graduates of Google Labs including: Google Reader, Google Docs & Spreadsheets, Google Video, Personalized Search, Google Desktop and iGoogle.
Current Google Labs products include:
* Google Code Search
* Google Transit
* Google Music Trends
* Accessible Search
* Google Extensions for Firefox
* Google Trends
* Google Mars
* Google Page Creator
* Google Dashboard Widgets for Mac
* Google Web Accelerator
* Google Ride Finder
* Google Suggest
* Product Search for Mobile
* Google Sets

Google Pack:
Free software specifically selected by Google. There are no trial versions or spyware and it’s ready to use in just a few clicks.
Currently includes:
- Google Earth
- Spyware Doctor
- Google Photos Screensaver
- Star Office
- Norton Security Scan
- Google Desktop
- Google Talk
- Picasa
- Adobe Reader
- Firefox with Google Toolbar
- Skype
- Real Player

Google Supplemental Index:
Google’s Supplemental Index, is a secondary database containing Supplemental Results – pages deemed to be of less importance by Google’s algorithm or are less trusted.
The primary measure of a pages importance is the number and quality of links pointing to that page. Pages in the Supplemental Index can still rank in search results, but this will depend on the number of pages in the main index relevant to the search.
Some reasons pages may be in the Google Supplemental Index:
* Duplicate content
* Low PageRank
* Lack of trust
* A site with a large number of pages
* Page freshness
* Excessively long URLs
As of July 2007 Google discontinued the practice of placing a “Supplemental Result” tag on search results making it near impossible to tell whether a result is in the supplemental index or the main one.

Google Toolbar for Internet Explorer:
Google Toolbar is Internet browsers add on available for both Internet Explorer and Mozilla Firefox.
Features for Internet Explorer Google Toolbar include:
- Search Settings Notifier
- Pop-up blocker
- Address bar browse by name
- Google search box
- Google Suggest
- A SpellCheck
- AutoLink & AutoFill
- PageRank display
- Google Account sign-in
- Google Bookmarks

Google Toolbar for Mozilla Firefox:
Google Toolbar is Internet browser add on available for both Mozilla Firefox and Internet Explorer.
Features for Mozilla Firefox Google Toolbar include:
- Access to Google Docs & Spreadsheets
- Customize the layout options
- Handle mailto: links with Gmail.
- Google search box
- Google Suggest
- A SpellCheck
- AutoLink & AutoFill
- PageRank display
- Google Account sign-in
- Google Bookmarks

Google Traffic Estimator:
Google Traffic Estimator is a tool that indicates the number of clicks to expect on Google Adwords ads for particular keywords.
The tool can be used to indicate search volume, average cost per click, estimated ad positions, estimated clicks per day and estimated cost per day.
Google Traffic Estimator does not provide a numeric estimate of the number of search queries, instead it offers only a visual estimation of search volume in a small graphic.

Google Trends:
Google Trends is a tool from Google Labs. It allows you to see how Google search volumes for a particular keyword have changed over a period of time. It shows the popularity of search terms from the beginning of 2004 onwards.
Google Trends data is presented in a line graph. The horizontal axis represents time and the vertical axis shows how often a term is searched for. Data can be broken down further by region, city and language. You can also compare multiple search terms.

Google XML Sitemap:
Google Sitemaps are XML files that list the URLs available on a site. The aim is to help site owners notify search engines about the URLs on a website that are available for indexing.
Webmasters can include information about each URL, such as when it was last updated and its importance in the context of the site.
You should try to make all pages on your site easily accessible to search engines without the use of Google sitemaps. But there are situations when your site might benefit from Sitemaps Protocol like for instance if your site is built in rich AJAX or Flash, or if you have a large database driven site that isn’t well linked.

Googlebot:
Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.
If a webmaster wishes to restrict the information on their site available to a Googlebot, or other well-behaved spider, they can do so by with the appropriate directives in a robots.txt file.

Googleware:
The assortment of tools produced by google that can be used to search, report, play, research
Includes (but is not limited to):
Blogsearch
Google Analytics
Adwords
Adsense
Google Video
Google Scholar
Google News
Google search
Froogle
Google Maps
Google Images
Google Earth

Googlewhack:
A Google search query consisting of two words that returns a single result.

Grey Hat SEO:
SEO using both Black Hat and White Hat techniques.

SEO Glossary (A-D)

2009-12-12T17:38:00.000-08:00

Absolute Link
www.idearules.com
The above is an example of an Absolute Link.
It specifies a
- transfer protocol
- domain name
- and often a file name

Accessibility
Accessibility is the practice of making websites usable by disabled people – especially blind people.
Because search engines are essentially blind (ie they can’t see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites.

AdSense
Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetize and enhance your content pages.
It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

AdWords
Google’s CPC (Cost per Click) based text advertising. Ad Words takes click through rate into consideration in addition to advertiser’s bid to determine the ad’s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.
Agent Name
This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

AJAX
Asynchronous JavaScript and XML
Allows you to create a more user-friendly web application by working behind the scenes (inside a web browser) by making web pages feel more responsive.
In short, it allows JavaScript scripts to send data requests and receive responses without having to reload the entire page.

Algorithm
An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

AllTheWeb
“AllTheWeb” is a search engine owned by Yahoo and using its database.

Alt Attribute
The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

Alt tags
Alt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, “alt” isn’t actually a tag by itself but an attribute to the “img” tag.). Note that the values of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value.

Anchor text
Anchor text is the actual text part of a link (usually underlined). Used by search engines as an important ranking factor. Google pays particular attention to the text used in a hyperlink and associates the keywords contained in the anchor text to the page being linked to. Also see “Google bombing.”

Announce site to search engines
“Announce” a website to the engines by adding a link to it from another site; that is, one that’s already indexed (by the search engines).
Beware! Search engine submissions services which promise higher visibility in the SERPS are total a rip-off.

API
Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.
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Back links
Back links are inbound links pointing to a web page.

Bait and Switch
Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. Sometimes it creates an optimized page and submits to search engines or directory, but replaces with the regular page as soon as the optimized page has been indexed.

Banned
When a search engine blocks your site from appearing in its search results.
Banner Ad
A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other tile ads along a side margin. The standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125 x 125 pixels.

Bidding
Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results. In Overture, the top three bids are “featured” on Overture’s partners’ sites, including AOL, AltaVista, Infospace, and others. The minimum bid amount on Overture is 5 cents per click through.

Black Hat SEO
Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don’t improve the user’s experience of the site. In other words, Black Hat SEO is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.
For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.
The following Black Hat SEO tactics should be avoided to keep your site away from penalties:
• Keyword, anchor text and domain name stuffing
• Using hidden text or links
• Using techniques to artificially increase the number of links to your pages, such as link farms
• Excessively cross-linking sites to increase link popularity
• Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it
• Doorway / Gateway / Jump Pages
• Duplicate content taken from other sites
• Auto-generated content of no value to the end user
• Spamming forums or blogs
• Excessive outbound links to websites that use high risk techniques or spam

Blog
Also known as a “weblog”. An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.

Bot
Short for robot. See “spider”.

Broad Match
Broad Match is a form of “keyword matching” and refers to the matching of a search listing or advertisement to selected keywords in any order.
This means if selected keywords are “running shoes”, then ads or a search listing may be displayed if the users searches upon the following example keywords:
Any Order: “shoes running”
Synonym: “running sneakers”
Plural, Singular: “running shoe”
Broad match terms are less targeted than exact or phrase matches.

Cache
copies of web pages stored locally on an Internet user’s hard drive or within a search engine’s database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being redownloaded off of the Internet. Google is unusual among search engines in that it allows Internet users to view the cached version of web pages in its index. Simply click on the word “Cache” next to the search result of interest and you will be taken to a copy of the page as Googlebot discovered and indexed it.This feature of Google makes it easy to spot cloaking…

Call To Action
A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.
Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.
Cgi-bin
a “virtual” directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.

Click-down Ad or Click-within Ad
An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user’s screen, normally below or above the initial ad.
Click-withins allow the user to drill down for more information within the ad.

Clickthrough
The action of clicking an ad element and causing a redirect to another web page.

Clickthrough rate
The rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.

Cloaking
Serving different content to search engine spiders than to human visitors. Cloaking is basically a “bait and switch” tactic, where the web server feeds visiting spiders content that is keyword-rich, thus fooling the search engine into placing that page higher in the search results. Yet when the visitor clicks on the link they are given different content, which may be totally unrelated. Search engines frown upon this practice and some will penalize or ban sites that they catch doing it.

Conversion
The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)

Conversion rate
The rate at which visitors get converted to customers or are moved a step closer to customer acquisition.

Cookie
Information placed on a visitor’s computer by a web server. While the web site is being accessed, data in the visitor’s cookie file can be stored or retrieved. Mostly cookies are used as unique identifiers (i.e. user IDs or session IDs) to isolate a visitor’s movements from others’ during that visit and subsequent visits. Other data that may get stored in a cookie include an order number, email address, referring advertiser, etc.

Cost Per Action (CPA)
The cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc

Cost Per Click (CPC)
The cost incurred or price paid for a clickthrough to your landing page

Cost Per Lead (CPL)
Pricing based on the number of new leads generated.
For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based on the number leads received.

Cost Per Order (CPO)
Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.

Cost Per Sale (CPS)
Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Cost Per Thousand (CPM)
The cost incurred or price paid for a thousand impressions

Counter
A simple program which tracks the total number of webpage impressions.

Crawler
Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including graphics) from web sites, strip out whatever it considers superfluous and redundant out of the HTML, and store the rest in a database (i.e. its index).
Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).
A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies.
A spider is a robot sent out by search engines to catalog websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

CSS
Cascading Style Sheet – used to control the design of website

CTR – Clickthrough Rate
Clickthrough Rate is a measure of the number of clicks received from the number of ad impressions delivered.
The formula to calculate CTR is: “number of clicks” / “number of ad impressions” x 100

Custom error page
You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs. A good 404 error page has a friendly message explaining that the page they requested doesn’t exist at the location, a site map to encourage the user to continue exploring the site, a search box so the user can conduct a search, and a look-and-feel that matches the rest of the site, including navigation of course. Creating a custom 404 error page not only helps keep visitors in your site, it is also an important part of the search engine optimization process. Inevitably pages on your site will get moved and removed over time. When a search engine spider returns to your site to reindex those now non-existent pages, they will have a set of links to explore in the form of the site map on the custom 404 page. You can test for whether a site has a custom 404 error page by trying to access a web page with a nonsense filename after the domain name in the web site address. For example: www.yourcompany.com/blah.

Deep submitting
Submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.

Directory
Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a description rich in key phrases will ensure maximum visibility. Contrast this with a search engine, which is unedited and concerned primarily with the HTML of a site’s constituent pages.

Doorway page
Also known as a “bridge page” or a “gateway page”. A doorway page is a web page full of keyword-rich copy that doesn’t deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.

Dynamic
Generated ‘on-the-fly’ from a database. Also see “database-driven.”

Google's Matt Cutts | How to Get Better Visibility on Google

2009-11-25T22:38:00.000-08:00

Do Follow Social bookmarking list

2009-11-25T21:53:00.000-08:00

Do follow social bookmarking	www.b2blocal.net	3	Dofollow
Digg	digg.com	8	Dofollow
Propeller	www.propeller.com	8	Dofollow
Reddit	www.reddit.com	8	Dofollow
www.mixx.com	www.mixx.com	8	Dofollow
delicious.com	delicious.com	8	Nofollow
Mister Wong	www.mister-wong.com	7	Dofollow
www.folkd.com	www.folkd.com	7	Dofollow
multiply.com	multiply.com	7	Nofollow
www.foxiewire.com	www.foxiewire.com	7	Dofollow
www.backflip.com	www.backflip.com	6	Nofollow
www.bibsonomy.org	www.bibsonomy.org	6	Nofollow
www.kwoff.com	www.kwoff.com	6	Dofollow
www.scoopit.co.nz	www.scoopit.co.nz	6	Dofollow
www.simpy.com	www.simpy.com	6	Nofollow
www.diigo.com	www.diigo.com	6	Dofollow
www.spurl.net	www.spurl.net	6	Dofollow
www.jumptags.com	www.jumptags.com	5	Nofollow
www.kirtsy.com	www.kirtsy.com	5	Dofollow
mobiseer.com	mobiseer.com	5	Dofollow
quadriot.com	quadriot.com	5	Dofollow
url.org	url.org	5	Nofollow
www.dropjack.com	www.dropjack.com	5	Nofollow
faves.com	faves.com	5	Nofollow
www.indianpad.com	www.indianpad.com	5	Dofollow
www.linkagogo.com	www.linkagogo.com	5	Dofollow
www.myhq.com	www.myhq.com	5	Dofollow
www.searchles.com	www.searchles.com	5	Dofollow
www.startaid.com	www.startaid.com	5	Dofollow
www.joomocracy.com	www.joomocracy.com	5	Dofollow
www.designfloat.com	www.designfloat.com	5	Dofollow
www.pageactive.org	www.pageactive.org	5	Dofollow
tipd.com	tipd.com	5	Dofollow
linkinn.com	linkinn.com	5	Dofollow
www.sitejot.com	www.sitejot.com	4	Dofollow
www.oyax.com	www.oyax.com	4	Dofollow
otavo.com	otavo.com	4	Dofollow
bookmarks.oneindia.in	bookmarks.oneindia.in	4	Dofollow
www.a1-webmarks.com	www.a1-webmarks.com	4	Dofollow
www.business-planet.net	www.business-planet.net	4	Dofollow
www.socialogs.com	www.socialogs.com	4	Dofollow
foundit.open.ac.uk	foundit.open.ac.uk	4	Dofollow
wagg.it	wagg.it	4	Dofollow
www.dizzed.com	www.dizzed.com	4	Dofollow
www.indiareporting.com	www.indiareporting.com	4	Dofollow
informednetworker.com	informednetworker.com	4	Dofollow
www.philoi.com	www.philoi.com	4	Dofollow
www.newsgarbage.com	www.newsgarbage.com	4	Dofollow
www.topinews.com	www.topinews.com	4	Dofollow
www.elmera.com	www.elmera.com	4	Nofollow
www.bookmarktracker.com	www.bookmarktracker.com	4	Dofollow
www.it-ideas.com	www.it-ideas.com	4	Dofollow
www.dnhour.com	www.dnhour.com	4	Nofollow
www.online-bookmarks.com	www.online-bookmarks.com	4	Dofollow
www.pfbuzz.com	www.pfbuzz.com	4	Dofollow
solinkable.com	solinkable.com	4	Dofollow
www.blurpalicious.com	www.blurpalicious.com	4	Dofollow
www.mar.com	www.mar.com	4	Nofollow
www.lawrkhawm.com	www.lawrkhawm.com	4	Dofollow
www.signatureint.com	www.signatureint.com	4	Dofollow
www.wobblog.com	www.wobblog.com	3	Dofollow
postonfire.com	postonfire.com	3	Dofollow
www.wirefan.com	www.wirefan.com	3	Nofollow
www.humsurfer.com	www.humsurfer.com	3	Dofollow
koolontheweb.com	koolontheweb.com	3	Dofollow
veryhotlinks.com	veryhotlinks.com	3	Dofollow
www.bestofindya.com	www.bestofindya.com	3	Dofollow
www.blogbookmark.com	www.blogbookmark.com	3	Dofollow
www.bukmark.net	www.bukmark.net	3	Dofollow
www.easymash.com	www.easymash.com	3	Dofollow
www.gyach.com	www.gyach.com	3	Dofollow
www.pinoymug.com	www.pinoymug.com	3	Dofollow
www.pr4links.com	www.pr4links.com	3	Nofollow
www.rambhai.com	www.rambhai.com	3	Dofollow
www.socialdanger.com	www.socialdanger.com	3	Dofollow
www.therealpassport.com	www.therealpassport.com	3	Dofollow
www.toxiclemon.co.uk	www.toxiclemon.co.uk	3	Dofollow
www.webmaster911.com	www.webmaster911.com	3	Dofollow
www.digitalsoul.com	www.digitalsoul.com	3	Dofollow
www.fashionablylatent.com	www.fashionablylatent.com	3	Dofollow
www.tagne.ws	www.tagne.ws	3	Nofollow
idiomato.com	idiomato.com	3	Dofollow
aboogy.com	aboogy.com	3	Dofollow
www.totalpad.com	www.totalpad.com	3	Dofollow
yuppmarks.com	yuppmarks.com	3	Dofollow
www.dancehaven.com	www.dancehaven.com	3	Dofollow
www.womcat.org	www.womcat.org	3	Nofollow
www.socialmedia1.com	www.socialmedia1.com	3	Dofollow
www.bookmarkindo.com	www.bookmarkindo.com	3	Dofollow
indopligg.gofreeserve.com	indopligg.gofreeserve.com	3	Dofollow
firdaus.info	firdaus.info	3	Dofollow
www.oopza.com	www.oopza.com	3	Dofollow
www.dekut.com	www.dekut.com	3	Dofollow
www.indiantags.com	www.indiantags.com	3	Dofollow
www.justpoint.org	www.justpoint.org	3	Dofollow
newzly.com	newzly.com	3	Dofollow
www.trainingyouth.net	www.trainingyouth.net	3	Nofollow
www.googletop.net	www.googletop.net	3	Dofollow
www.rumorshare.com	www.rumorshare.com	3	Dofollow
www.v0v.com	www.v0v.com	3	Nofollow
www.newsmeback.com	www.newsmeback.com	3	Dofollow
www.malaysiastory.com	www.malaysiastory.com	3	Nofollow
webbiru.com	webbiru.com	3	Dofollow
www.blogospherenews.com	www.blogospherenews.com	3	Dofollow
www.justsoft.org	www.justsoft.org	3	Dofollow
www.b2blocal.net	www.b2blocal.net	3	Dofollow
yoorl.com	yoorl.com	2	Dofollow
www.paie.cn	www.paie.cn	2	Dofollow
cloudytags.com	cloudytags.com	2	Dofollow
ifancyit.com	ifancyit.com	2	Dofollow
www.addthisto.com	www.addthisto.com	2	Nofollow
www.confer.com.au	www.confer.com.au	2	Dofollow
www.getigadget.com	www.getigadget.com	2	Dofollow
www.gogurl.com	www.gogurl.com	2	Dofollow
www.latestramblings.com	www.latestramblings.com	2	Nofollow
www.article-publishers.com	www.article-publishers.com	2	Dofollow
www.blogreporter.biz	www.blogreporter.biz	2	Dofollow
www.bookmarkplace.com	www.bookmarkplace.com	2	Dofollow
www.cmymark.com	www.cmymark.com	2	Dofollow
www.linksmarker.com	www.linksmarker.com	2	Nofollow
www.starton.us	www.starton.us	2	Dofollow
www.th3scoop.com	www.th3scoop.com	2	Dofollow
www.gyanin.com	www.gyanin.com	2	Nofollow
www.indianbytes.com	www.indianbytes.com	2	Dofollow
www.subbmitt.com	www.subbmitt.com	2	Dofollow
www.mysocialbookmarkers.com	www.mysocialbookmarkers.com	2	Nofollow
www.ipopu.com	www.ipopu.com	2	Dofollow
urlslisting.info	urlslisting.info	2	Dofollow
www.takemetop.com	www.takemetop.com	2	Nofollow
www.affiliated-business.com	www.affiliated-business.com	2	Nofollow
www.goodiggnews.com	www.goodiggnews.com	2	Dofollow
www.subbitt.com	www.subbitt.com	2	Dofollow
www.uan.me	www.uan.me	2	Dofollow
www.bookmarkglobe.com	www.bookmarkglobe.com	2	Dofollow
www.yeawo.com	www.yeawo.com	2	Dofollow
www.bookmarkall.com	www.bookmarkall.com	2	Dofollow
www.mypinkcheese.com	www.mypinkcheese.com	2	Dofollow
www.newsroom.ie	www.newsroom.ie	2	Dofollow
www.upp.me	www.upp.me	2	Dofollow
www.gruks.com	www.gruks.com	2	Nofollow
www.sharelinks.eu	www.sharelinks.eu	2	Dofollow
www.spotonce.com	www.spotonce.com	2	Nofollow
www.linksprocket.com	www.linksprocket.com	2	Nofollow
www.linkets.com	www.linkets.com	2	Dofollow
www.gaddiposh.com	www.gaddiposh.com	2	Dofollow
www.blogcharts.net	www.blogcharts.net	2	Nofollow
subjoin.su.funpic.de	subjoin.su.funpic.de	2	Dofollow
www.bookmarkus.eu	www.bookmarkus.eu	2	Dofollow
www.citijournalist.com	www.citijournalist.com	2	Dofollow
yomash.com	yomash.com	2	Nofollow
www.clixwlix.com	www.clixwlix.com	2	Dofollow
www.oldrec.com	www.oldrec.com	2	Dofollow
www.whatnwhen.in	www.whatnwhen.in	2	Dofollow
onlinesocialbookmarking.com	onlinesocialbookmarking.com	2	Dofollow
persianhaps.com	persianhaps.com	2	Dofollow
moxinvest.com	moxinvest.com	2	Nofollow
www.ziki.com.au	www.ziki.com.au	2	Nofollow
www.click2finder.com	www.click2finder.com	2	Dofollow
nextclassic.com	nextclassic.com	2	Dofollow
moogme.com	moogme.com	1	Dofollow
www.indianpick.com	www.indianpick.com	1	Dofollow
www.surfurls.com	www.surfurls.com	1	Nofollow
www.plibb.com	www.plibb.com	1	Dofollow
blessedit.com	blessedit.com	1	Dofollow
blizzardzz.com	blizzardzz.com	1	Dofollow
taxonomies.info	taxonomies.info	1	Dofollow
www.biggitup.com	www.biggitup.com	1	Dofollow
www.developernewz.com	www.developernewz.com	1	Dofollow
www.hotbuzz.in	www.hotbuzz.in	1	Dofollow
pluggos.com	pluggos.com	1	Nofollow
www.jackool.com	www.jackool.com	1	Dofollow
www.wedigg.co.uk	www.wedigg.co.uk	1	Dofollow
www.xmaui.com	www.xmaui.com	1	Dofollow
www.ideabookmark.com	www.ideabookmark.com	1	Dofollow
www.tutable.com	www.tutable.com	1	Dofollow
bookmarkus.net	bookmarkus.net	1	Nofollow
www.suchtrend.info	www.suchtrend.info	1	Dofollow
www.bookmark-site.com	www.bookmark-site.com	1	Dofollow
www.efixx.com	www.efixx.com	1	Dofollow
www.freebiesup.com	www.freebiesup.com	1	Nofollow
www.newshug.com	www.newshug.com	1	Dofollow
webpics.info	webpics.info	1	Dofollow
www.kulapo.com	www.kulapo.com	1	Dofollow
www.mashfactor.com	www.mashfactor.com	1	Dofollow
www.thezer0.com	www.thezer0.com	1	Dofollow
www.mecozz.com	www.mecozz.com	1	Dofollow
www.techinreview.com	www.techinreview.com	1	Dofollow
www.socialbookmarkingwebsite.com	www.socialbookmarkingwebsite.com	1	Nofollow
www.limca.info	www.limca.info	1	Dofollow
www.diggdirect.com	www.diggdirect.com	1	Dofollow
piecex.com	piecex.com	1	Dofollow
www.7878748.com	www.7878748.com	1	Dofollow
dewfun.com	dewfun.com	1	Dofollow
www.brightsapphire.com	www.brightsapphire.com	1	Dofollow
www.astoreseo.com	www.astoreseo.com	1	Dofollow
www.justtech.org	www.justtech.org	1	Dofollow
pligg.bloggrove.com	pligg.bloggrove.com	1	Dofollow
www.keplaza.com	www.keplaza.com	1	Nofollow
urlpix.com	urlpix.com	1	Dofollow
www.youkome.com	www.youkome.com	1	Dofollow
www.yeahmaybenot.com	www.yeahmaybenot.com	1	Dofollow
www.zeezag.com	www.zeezag.com	1	Dofollow
www.kikono.org	www.kikono.org	1	Dofollow
www.free-reviews.info	www.free-reviews.info	1	Dofollow
www.nuzcom.com	www.nuzcom.com	1	Dofollow
w3m3.com	w3m3.com	1	Dofollow
www.expert-views.info	www.expert-views.info	0	Dofollow
www.homebusinessvoices.com	www.homebusinessvoices.com	0	Dofollow
desigrade.com	desigrade.com	0	Dofollow
socialbookmarksite.com	socialbookmarksite.com	0	Nofollow
www.zippe.net	www.zippe.net	0	Dofollow
www.lifeinnews.com	www.lifeinnews.com	0	Dofollow
www.wedelia.com	www.wedelia.com	0	Dofollow
digufun.com	digufun.com	0	Dofollow
elementalscape2.com	elementalscape2.com	0	Dofollow
favelicio.us	favelicio.us	0	Dofollow
linkni.cz	linkni.cz	0	Dofollow
newskicks.com	newskicks.com	0	Dofollow
opfiles.com	opfiles.com	0	Dofollow
malaysiastory.net	malaysiastory.net	0	Dofollow
www.shakk.us	www.shakk.us	0	Dofollow
sligg.net	sligg.net	0	Dofollow
tryhit.com	tryhit.com	0	Nofollow
www.bookmark-tag.com	www.bookmark-tag.com	0	Dofollow
www.edensavr.org	www.edensavr.org	0	Nofollow
www.harrrd.com	www.harrrd.com	0	Dofollow
www.jetmarks.com	www.jetmarks.com	0	Dofollow
www.linkvote.com	www.linkvote.com	0	Dofollow
www.linxserver.com	www.linxserver.com	0	Dofollow
www.ludicrous.net	www.ludicrous.net	0	Dofollow
www.rockvibes.net	www.rockvibes.net	0	Dofollow
www.seedz.org	www.seedz.org	0	Dofollow
www.squigglr.com	www.squigglr.com	0	Dofollow
www.tektag.com	www.tektag.com	0	Nofollow
zzygg.com	zzygg.com	0	Dofollow
www.smutdb.com	www.smutdb.com	0	Dofollow
indiasphere.net	indiasphere.net	0	Dofollow
www.buzzingtopics.com	www.buzzingtopics.com	0	Dofollow
www.favoriter.name	www.favoriter.name	0	Dofollow
socialbookmarkingworld.com	socialbookmarkingworld.com	0	Dofollow
social.letslinkin.com	social.letslinkin.com	0	Dofollow
iorkut.net	iorkut.net	0	Dofollow
letslogin.com	letslogin.com	0	Dofollow
socialn.net	socialn.net	0	Dofollow
xbangkok.com	xbangkok.com	0	Dofollow
cadillactight.net	cadillactight.net	0	Dofollow
nunag.com	nunag.com	0	Dofollow
buknoy.com	buknoy.com	0	Dofollow
www.tungaw.com	www.tungaw.com	0	Dofollow
www.flyerfi.com	www.flyerfi.com	0	Nofollow
www.freebiesstuff.org.uk	www.freebiesstuff.org.uk	0	Nofollow
www.icositetrahedron.com	www.icositetrahedron.com	0	Dofollow
www.sitesmash.com	www.sitesmash.com	0	Dofollow
www.societyweb.info	www.societyweb.info	0	Dofollow
www.thompsoncenter.info	www.thompsoncenter.info	0	Dofollow
www.untravel.org	www.untravel.org	0	Nofollow
www.webgare.com	www.webgare.com	0	Dofollow
www.whatyaspace.com	www.whatyaspace.com	0	Dofollow
letsdobookmark.com	letsdobookmark.com	0	Dofollow
www.thegreenroll.com	www.thegreenroll.com	0	Dofollow
www.bittorrental.com	www.bittorrental.com	0	Dofollow
www.diggislam.com	www.diggislam.com	0	Nofollow
www.rhymetorrents.com	www.rhymetorrents.com	0	Dofollow
internet.byethost33.com	internet.byethost33.com	0	Dofollow
www.xbot.cc	www.xbot.cc	0	Dofollow
www.hitmarks.com	www.hitmarks.com	0	Dofollow
mybookface.net	mybookface.net	0	Dofollow
freearticlelive.com	freearticlelive.com	0	Dofollow
www.bookfox.org	www.bookfox.org	0	Dofollow
www.bookvark.com	www.bookvark.com	0	Dofollow
www.diggmarks.com	www.diggmarks.com	0	Dofollow
www.diggtags.com	www.diggtags.com	0	Dofollow
www.dugmark.com	www.dugmark.com	0	Dofollow
www.dugstories.com	www.dugstories.com	0	Dofollow
www.dugtags.com	www.dugtags.com	0	Dofollow
www.famark.com	www.famark.com	0	Dofollow
www.folkdiggs.com	www.folkdiggs.com	0	Dofollow
www.folkmark.com	www.folkmark.com	0	Dofollow
www.folkmarks.com	www.folkmarks.com	0	Dofollow
www.gabmark.com	www.gabmark.com	0	Dofollow
www.gabmark.org	www.gabmark.org	0	Dofollow
www.kasoc.org	www.kasoc.org	0	Dofollow
www.markalizer.com	www.markalizer.com	0	Dofollow
www.markpad.org	www.markpad.org	0	Dofollow
www.markzoom.com	www.markzoom.com	0	Dofollow
www.snapd.org	www.snapd.org	0	Dofollow
www.snapmark.org	www.snapmark.org	0	Dofollow
www.socialitect.com	www.socialitect.com	0	Dofollow
www.socialope.com	www.socialope.com	0	Dofollow
www.tagitect.com	www.tagitect.com	0	Dofollow
www.tagmaker.org	www.tagmaker.org	0	Dofollow
www.tagzio.com	www.tagzio.com	0	Dofollow
www.twimark.com	www.twimark.com	0	Dofollow
www.twisoc.com	www.twisoc.com	0	Dofollow
www.yosoc.org	www.yosoc.org	0	Dofollow
under-link.com	under-link.com	0	Dofollow
www.seowebdesignindia.com	www.seowebdesignindia.com	0	Dofollow
growthbubble.com	growthbubble.com	0	Dofollow
www.kabulis.com	www.kabulis.com	0	Dofollow
www.findnews.org	www.findnews.org	0	Dofollow
www.web-scheme.com	www.web-scheme.com	0	Nofollow
www.earnersclub.net	www.earnersclub.net	0	Dofollow
www.blurp.co.za	www.blurp.co.za	0	Nofollow
www.vote.my	www.vote.my	0	Dofollow
www.funfeed.info	www.funfeed.info	0	Dofollow
www.kablogs.com	www.kablogs.com	0	Dofollow
www.gobigg.com	www.gobigg.com	0	Dofollow
www.usxlisting.com	www.usxlisting.com	0	Dofollow
justpunjabi.net	justpunjabi.net	0	Dofollow
www.flipptripp.com	www.flipptripp.com	0	Dofollow
linkcite.com	linkcite.com	0	Nofollow
wirepost.com	wirepost.com	0	Dofollow
www.searchbabylonia.com	www.searchbabylonia.com	0	Nofollow
www.clickfor.net	www.clickfor.net	0	Nofollow
crazywaves.info	crazywaves.info	0	Dofollow
www.kabuls.com	www.kabuls.com	0	Dofollow
coolsearchinfo.com	coolsearchinfo.com	0	Dofollow
listyoururl.com	listyoururl.com	0	Dofollow
www.listyourpost.com	www.listyourpost.com	0	Dofollow
www.share2rate.com	www.share2rate.com	0	Dofollow
manualsocialbookmarks.com	manualsocialbookmarks.com	0	Dofollow
www.newsmarked.info	www.newsmarked.info	0	Dofollow
www.podshow411.net	www.podshow411.net	0	Dofollow
www.8020leadership.com	www.8020leadership.com	0	Dofollow
www.knowsite.org	www.knowsite.org	0	Dofollow
www.qazee.com	www.qazee.com	0	Dofollow
diggyourpost.info	diggyourpost.info	0	Dofollow
www.digiorbit.com	www.digiorbit.com	0	Dofollow
www.nextclassic.com	www.nextclassic.com	0	Dofollow
tagsnest.com	tagsnest.com	0	Dofollow
www.buzzbookmarks.com	www.buzzbookmarks.com	0	Dofollow
topstumbles.info	topstumbles.info	0	Dofollow
www.smash-up.com	www.smash-up.com	0	Dofollow
bookmarkyourlink.info	bookmarkyourlink.info	0	Dofollow
onestopbookmarks.com	onestopbookmarks.com	0	Dofollow
bookmarkyourpost.info	bookmarkyourpost.info	0	Dofollow
bookmarkingweb.com	bookmarkingweb.com	0	Dofollow
votetags.info	votetags.info	0	Dofollow
searchwhat.info	searchwhat.info	0	Dofollow
etopbookmarks.com	etopbookmarks.com	0	Dofollow
socialwebpad.com	socialwebpad.com	0	Dofollow
sticktothis.com	sticktothis.com	0	Dofollow
worldoftags.com	worldoftags.com	0	Dofollow
markurls.com	markurls.com	0	Dofollow
listbookmarks.com	listbookmarks.com	0	Dofollow
way2bookmarks.com	way2bookmarks.com	0	Dofollow
bookmarkingpixels.com	bookmarkingpixels.com	0	Dofollow
phpdug.info	phpdug.info	0	Dofollow
ohoweb.com	ohoweb.com	0	Dofollow
www.joontz.com	www.joontz.com	0	Dofollow
getboo.info	getboo.info	0	Dofollow
diggyourlink.info	diggyourlink.info	0	Dofollow
esocialbookmarks.com	esocialbookmarks.com	0	Dofollow
clickuplink.com	clickuplink.com	0	Dofollow
tagyourpost.com	tagyourpost.com	0	Dofollow
weblinkr.com	weblinkr.com	-1	Dofollow
www.syncone.net	www.syncone.net	-1	Dofollow
www.joseluispretto.com	www.joseluispretto.com	-1	Dofollow
www.newscola.com	www.newscola.com	-1	Nofollow
bharatinfo.com	bharatinfo.com	-1	Dofollow
socialbookmarkwebsite.com	socialbookmarkwebsite.com	-1	Nofollow
twinprime.net	twinprime.net	-1	Dofollow
www.bikeandhike.net	www.bikeandhike.net	-1	Dofollow
favorites.jumbee.net	favorites.jumbee.net	-1	Dofollow
pages.uiunion.net	pages.uiunion.net	-1	Dofollow
www.pittsburgh.juicytown.com	www.pittsburgh.juicytown.com	-1	Dofollow
www.myusa.com	www.myusa.com	-1	Dofollow
social.topredline.com	social.topredline.com	-1	Dofollow
www.maple.nu	www.maple.nu	-1	Dofollow
webvoting.1sthost.org	webvoting.1sthost.org	-1	Dofollow
www.youngistan.in	www.youngistan.in	-1	Dofollow
www.scoopsanta.com	www.scoopsanta.com	-1	Dofollow
www.ad-bookmark.co.cc	www.ad-bookmark.co.cc	-1	Nofollow
altnewsonline.com	altnewsonline.com	-1	Dofollow
news.netscype.com	news.netscype.com	-1	Nofollow
bbs.shang-shan.com	bbs.shang-shan.com	-1	Dofollow
bixx.co.cc	bixx.co.cc	-1	Dofollow
bookmarkindo.gofreeserve.com	bookmarkindo.gofreeserve.com	-1	Dofollow
broadcast.firstclassfashionista.com	broadcast.firstclassfashionista.com	-1	Dofollow
www.bookzzle.com	www.bookzzle.com	-1	Dofollow
www.tagator.org	www.tagator.org	-1	Dofollow
www.tagbuzz.org	www.tagbuzz.org	-1	Dofollow
www.tagdigg.com	www.tagdigg.com	-1	Dofollow
www.tagzzle.com	www.tagzzle.com	-1	Dofollow
submitnews.savethesoldiers.com	submitnews.savethesoldiers.com	-1	Dofollow
news.bramptonlistings.info	news.bramptonlistings.info	-1	Dofollow
www.chatintamil.org	www.chatintamil.org	-1	Nofollow
bookmarks.directory-list.com	bookmarks.directory-list.com	-1	Dofollow
bookmarks.cadillactight.com	bookmarks.cadillactight.com	-1	Dofollow
i-jinx.com	i-jinx.com	-1	Dofollow
www.clipprz.com	www.clipprz.com	-1	Dofollow
www.blogmyway.org	www.blogmyway.org	-1	Dofollow
www.web-webmaster.com	www.web-webmaster.com	-1	Nofollow
www.web-organization.com	www.web-organization.com	-1	Nofollow
www.webmaster-link.com	www.webmaster-link.com	-1	Nofollow
www.addictionaire.com	www.addictionaire.com	-1	Dofollow
content.superwickedawesome.com	content.superwickedawesome.com	-1	Dofollow
news.bramptonregister.com	news.bramptonregister.com	-1	Dofollow
social.weehz.com	social.weehz.com	-1	Dofollow
www.suvasinfotech.com	www.suvasinfotech.com	-1	Dofollow
www.deeplinked.net	www.deeplinked.net	-1	Dofollow
www.dofollowbookmark.org	www.dofollowbookmark.org	-1	Dofollow
www.livesocialbookmark.com	www.livesocialbookmark.com	-1	Dofollow
www.sociallinks.net	www.sociallinks.net	-1	Dofollow
www.savetheurl.com	www.savetheurl.com	-1	Dofollow
bookmarks.psycmeister.com	bookmarks.psycmeister.com	-1	Dofollow
www.sitesbookmarking.com	www.sitesbookmarking.com	-1	Dofollow
beamark.com	beamark.com	-1	Dofollow
www.buk-mark.com	www.buk-mark.com	-1	Dofollow
bookmarkshub.info	bookmarkshub.info	-1	Dofollow

Difference between PageRank and Tool Bar PageRank

2009-11-13T00:52:00.000-08:00

PR – Page rank

Google’s page rank, also known as link juice is the culmination of backlinks to a site. Over time the amount of page rank you have, grows, or subsequently falls due to various reasons. The higher your pagerank is the more pages google will crawl on your site and the increased frequency in which they will visit your site. The actual number of your page rank is only known by google, inside the googleplex. No one outside google knows what the exact Page rank of a given page is at any one point.

TBPR – Toolbar page rank

This is the page rank displayed on your google toolbar. It is generally update by google once every 4 months. However we have not had a full update now for 6+ months and counting. Its value is vague and often irrelevant. It varies from datacenter to datacenter and is never in “real” time. A page could have a PR 6 score but show TBPR of only 2 because it has not been updated in months. TBPR is a vanity stat in today’s game and should not be relied on for any valuable meaning.

Google PageRank

2009-11-13T00:45:00.000-08:00

In Google`s own words :

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page`s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves `important` weigh more heavily and help to make other pages `important`.

So PageRank is definitely not the rank where your website will appear on the search engines. It is definitely not dependent on what content do you have on your web page. It is, IMHO, just a yardstick by which one can gauge the popularity of their web pages on the web. To put it simply,

The more people put your link on their web page, the higher you get your PageRank.
The higher is the PageRank of the pages that have linked to your web page, the higher is the PageRank your web page receives.

The Top 10 Ways To Use Twitter for Marketing:

2009-10-30T01:05:00.000-07:00

1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)

2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you'll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.

3. Use it to get new customers. Use Twitter's search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?

• You'll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they're selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?

• Since every link has 'http' in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.

4. Use it to build your email list. Use Twitter's search to find people who may be interested in the monthly newsletter you send out to your house email list. Invite these people to join.

5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.

6. Use it to build buzz about an upcoming product or website launch.

7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.

8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you're at a conference or trade show, you could tweet what you're doing and invite people to visit you in person.

9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.

10. Use it as an instant messaging system to keep you and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.

You should note that this top 10 list is not in order of importance or in any particular order. I suggest that you give Twitter a try if you haven't already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.

And one more important thing to remember is that there is no silver bullet in marketing. You should always be trying and implementing numerous tactics when marketing your business. Don't only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your entire social media and marketing toolbox.

Exact steps involved in SEO

2009-10-25T02:38:00.001-07:00

1) Pick some short-tail or mid-tail keywords. There’s no point picking long tail keywords, because the ROI on them individually is small in absolute terms.

2) Check the keyword for commercial intent. - Microsoft offers a keyword commercial intent estimator tool. Caveat emptor: The tool’s estimates can vary significantly by day, so just take it as another data point, another road sign along the way.- Correlate that by asking people to do word associations with the given keyword. You can use Amazon’s Mechanical Turk for that. The associations will show the intent behind a given search.- Compare the Cost-Per-Click (CPC) estimates Google provides you with for each keyword (set on exact match). The higher the CPC, the likelier there is to be commercial value.Note: For CPCs under $1, this isn’t very meaningful.

3) Find search volume for your target keywords.Use Google’s KW tool on exact match to find the exact volumes on target keywords.It’s crucial to use exact match, and not broad match data, because rankings will result in getting you traffic for your exact match keywords and maybe a few variants. It’s best to be conservative.3.5) Don’t just accept those search volume projections at face value. Double check.- Run a PPC campaign.- If you’re not going to run a PPC campaign (eg if the CPCs are too high), you MUST at least correlate the data to other people’s numbers:Use Wikirank, if you see Wikipedia in the top 10.Compare with Aaron’s tool.Ask friends who’ve been in the same vertical about the search volume. Apparently the accuracy of Google’s numbers varies by vertical, so friends who’ve been there can provide valuable insights. (It’s not too difficult to find such friends once you’ve been in this business for a few years.)Also, check against competitors’ keywords. Are you on the right track or really, really clueless?

4) Find out whether you can rank. Scope out the competition:Look for backlink numbers and quality,Consider backlink growth rates,Calculate backlinks/referring domains to find out if there are big brands you need to be aware of,Look at their anchor text,Consider their own domain name – an indicator of anchor text past, present and future, as well as financial backing for marketing.

5) Estimate your costs including domain, hosting, site design + development, links, man hours.Note: As pointed out by professional search marketer Simon Serrano in the comments below, certain costs are fixed regardless of whether you do SEO or not. So if you’re doing this with an existing site, then you can exclude those costs. But you’ll probably compensate with the man hours etc.My perspective in suggesting that the domain and hosting costs be included was that of someone starting a new site from scratch, with the mentality, “I’ll rank and sell to search traffic.” For them, the exact match domain might be a big cost that wouldn’t be incurred otherwise, for example.

6) Estimate the traffic attainable from various positions. See Aaron’s big resource page on the topic and scroll down about 1/3 of the way for the breakdown of Click-Through-Rate (CTR) percentage by position.Hat tip to my friend Henry Shih of online jeweler Ice.com for coming up with the idea to “make a range of projections, from conservative to optimistic” last summer. Todd Friesen has also suggested this.Update: Given Universal search results with maps, news, videos, images etc., you may want to review these results downwards to be conservative. As Simon points out in the comments, the CTR data has changed significantly since the time AOL leaked its numbers.

7) Calculate your potential revenue.If you’re an affiliate: i) Multiply those attainable traffic numbers by your CTR. ii) Multiply again by the merchant’s conversion rate. iii) Finally, multiply by your average commission. Take multiple values for both your own CTR and the merchant’s conversion rate, so you have a range of estimates from conservative to optimistic.To simplify, if you know what your earnings per click will be (eg recently work in the niche), you can multiply traffic by EPC.7b) If you’re an adcents publisher: Multiply that by your CTR and EPC if you’re selling CPC ads.7c) If you’re a retailer / lead buyer: Multiply that by your conversion rate and then by your average if you’re the merchant. Finally, divide your potential revenue by costs. This gives you your SEO ROI – the return on investment for each dollar you put into SEO.I do this in a spreadsheet for convenience. If you add my rss feed to your reader, you can download a copy of the spreadsheet for your own use.This has literally saved me thousands of dollars and countless hours by helping me avoid niches that offered a lower ROI for the same time and money investment…

P.S. If you want to know how to prove SEO ROI on past activities, that’s easy. Open your web analytics, and see how many organic visitors on non-brand keywords turned into leads or sales. Alternately, show your rankings increase if you’re not yet in the top 10, and thus not driving traffic just yet.

How to start a SEO Campaign?

2009-10-23T20:30:00.000-07:00

1. Find your targeted keyword
The first and most important step is to determine what are the most important keywords for which you want your website to appear on search engines? You know your business more than anyone else. You know your target audience. So find out 10 phrases which you think that your prospective customers will search for.
It is much more complicated than it sounds. (Very soon, we will publish a separate article on this topic that would help you in finding your best targeted keyword.)

2. Set the title of your website pages right
After you have decided on your keywords, the next step is to set them up properly. The title of your web page is the very first thing that any search engine crawler will read and take as a factor to rank your website. Your homepage’s title should contain your targeted keyword. All the other pages of your website should have title related to the content of that respective page. For e.g., the title of the registration page should be “Registration”. Keep in mind that you are not promoting your “registration” page. The idea is to “set things right”.

3. Set up meta keywords and description
Though Google has said they do not read meta tags content but we still advise to put your targeted keywords in field and one line description of your website in field in your header tags. Many other search engines will still read them and Google won’t give you negative marks for that.

4. Unique content for the home page
Your website’s homepage should have a unique content describing your business. This introductory text should have the phrases that are in the title of the page. Experts say that you should use your targeted keyword 2-3 times in every 200 words so as to not get caught up for keyword stuffing. If possible, put your local business address and phone number on home page & contact us page to get noticed on “local business results” on Google.

5. Business Blog
Google loves to blog and so does the other search engines around. Having a business blog pays – and this is something you should always remember. Whatever business you have, you must write 1-2 blogs every week about your business. The articles can be about an industry news, a website update, a new recruit in your company – anything that relates in some way or the other to your business. It would be an icing on the cake, if you put these blogs on the homepage, just like what we have on KPMRS.
We recommend using wordpress because they are easy to set up and the come up with various SEO Plugins that help in optimizing your blog for search engine rankings.

6. Install traffic analyzer
Once your website is up, you would definitely want to monitor your traffic. Any analytics software will show you how many visitors come to your website daily, where are they coming from and which keywords do they use on search engines to get on to your website. These are the most important metrics.
We suggest using Google Analytics for 2 reasons -
It is free & provides everything you would want.
Our website discovery tool works very well with Google analytics to help you find the new keywords that bring you traffic. Read more about it on our previous blog post here.

7. Monitor your website rankings
Of course you are just starting your campaign. You might not be in top 100 on Google but sooner or later if you do the right things at the right time, you will find yourself in top 10 for that elite group of your targeted keywords. We, at KPMRS, offer this service for free. You can register your website with your targeted keywords and we will monitor your rankings on daily basis. You can be rest assure to get notified by email as soon as your rank has changed for Google, Yahoo or Bing. This will even help you track the work done by whichever SEO company you have chosen for your campaign.

8. Setup business profiles on social media websites
Twitter, Facebook, Digg, Delicious are some of the buzz words today in social media industry. Setting up your business profile on these & similar websites are must for a starter. Maintaining & optimizing them is again a different topic of discussion about which we will soon post here.
We hope that you found this list as a good starting point to help you in setting up your SEO Campaign. We also advise our clients to educate themselves by spending 30 minutes daily in reading latest news in the SEO world. You may not be professionals but you sure don’t want to appear dumb when you talk to a SEO Company. Official blogs of Google, Bing, & Yahoo are good starting point but there are hundreds of freelance bloggers that can provide really valuable information as well. A few ones that we love
http://www.kpmrs.com/article/0LVNPf
http://www.kpmrs.com/article/NCLQEv
http://www.kpmrs.com/article/zFh5o6
http://www.kpmrs.com/article/L3Vvgk (Highly Recommended)
Well, we have finished our part. Time for you now to add more points which you think would be useful for a beginner in the SEO world. If you like reading this post on the KPMRS Blog, do subscribe to our feed!

SEO Forums

2009-10-22T05:01:00.000-07:00

Benefits of Search Engine Optimization (SEO):

2009-10-16T00:02:00.002-07:00

Search engine optimization will absolutely provide the lowest-cost traffic to your site but results generally take months to show up
Search engine optimization could be thought as an investment for your site
Search engine optimization involves a one-time fee and minimal monthly outlay
Search engine optimization is time-consuming to implement, can mean recoding entire site
Search engine optimization take months for results to kick in
There is no guarantee for a specific ranking in Search engine optimization.
Targets a relatively low number of high-trafficked keyword phrases in Search engine optimization.
Over the long-term is much cheaper than pay-per-click
Produces long-lasting results - good Search engine optimization can last for a year or more
Substantial Increase in Search Engine Traffic, When the site ranks for words which people search often we get lots of targeted traffic, Compare the Organic listing search engine traffic with other types of online advertisements this one is much cheaper,
Return of Investment is very fast and well worthy, Since Search engine optimization send only targeted traffic to a site the ROI for a site is quick and pretty high
Return of Investment has direct impact in the conversion Ratio since this is targeted traffic the conversion rate is very high.
Search engine traffic never stops once achieved high ranking for you, Search engines promote your site 24 hours a day, 365 days a year.

Basic SEO Tips

2009-10-16T00:02:00.001-07:00

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag

6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use submission service or submission software. Doing so could get your site penalized or even banned.

Key Parameters of SEO: Prominence, Weight, Frequency, Proximity

2009-10-16T00:01:00.004-07:00

Keyword Prominence

Prominence is a measure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area (e.g. page title). If some word is used at the beginning of the title, headings, or close to the beginning of the visible text of the page, it is considered more important than other words. Prominence is calculated separately for each important page area. HTML markup lets you emphasize certain document areas against the others. The most important items are placed at the top, and their importance is gradually reduced towards the bottom. Keyword prominence works much the same way. Usually, the closer a keyword to the top of a page and to the beginning of a sentence, the higher its prominence is. However, search engines also check if the keyword is present in the middle and at the bottom of the page, and you should be aware of that.

100% prominence is given to a keyword or keyphrase that appears at the beginning of the analyzed page area. The keyword/keyphrase in the middle of the analyzed area will have 50% prominence.

Let's imagine our key phrase is "Office furniture" and look at the following examples of possible titles we could give to our pages:

Furniture Market – Office furniture at affordable prices
Office furniture at affordable prices – FurnitureMarket.com

The second title will definitely do better for "Office furniture" since the prominence of our key phrase is 100% (this word combination goes from the very beginning), while in the first example it's only around 60%.

The importance of keyword prominence is illustrated by the following example:

A search on Google for "Digital Camera", shows the following result for the top rank -

Digital Camera Reviews and News: Digital Photography Review ...

Current digital photography news, digital camera reviews, articles and discussion forums.

As you see, the word combination "Digital camera" has a 100% prominence in the page title.

Keyword weight / keyword density

These two parameters are used as synonyms, although there's a slight mathematical difference between them. However, in this course both terms will refer to one and the same indicator - a measure of the percentage of keywords to the general number of words on a page. The results on the SERP (search engine result page) are ranked, in part, based on the percentage of words on a page that are similar to the words used in the query. When keyword density is artificially inflated, it is called "keyword stuffing" and is considered spam by all search engines.

In other words, keyword density, or weight, is a measure of how often a keyword is found in a specific area of the Web page like a title, heading, anchor name, visible text, etc. against all other words. Unlike keyword frequency, which is just a count, keyword density is a ratio which depends on the type of keyword, i.e. if the keyword consists of a single word, its density within some context will be lower than if it consisted of two words or a phrase. Density is calculated as the number of words in the key phrase multiplied by frequency and divided by the total number of words (including the keyword). So, to increase the keyword density, you should either add some more keywords or reduce the number of words in the page area. The proportion of the keywords to all words will become larger, so will the keyword density.

Let's assume we're optimizing for "long-range weather forecast software" and look at the following title examples:

Weather Screen: long-range weather forecast software
Weather Screen is a long-range weather forecast software that shows weather forecasts and daily horoscopes on your desktop

In terms of keyword density, the first title is much more profitable: the keyword density there approaches 65%, while in the second one it hardly reaches 40%.

In the BODY text of the page, keyword density is almost never this high. The recommended density for body text is 3-7% for each keyword you optimize for that page. (remember that each page should generally be optimized for no more than three keywords or phrases). This means that every keyword or keyphrase should repeat 3-7 times for every 100 words.

By excluding the stop words like "a", "and", "for", "at", "to" (generally, all auxiliary parts of speech – prepositions, articles, and conjunctions), you increase the weight of your keywords.

Keyword frequency

Frequency is the number of times your keyword is used in the analyzed area of the page. Unlike density, it does not depend on the total number of words on your page– it's an absolute index. If you repeat your key phrase 7 times, your frequency will be 7, no matter if your page has 7,000 words or only these keywords 7 times and nothing more.

Search engines use frequency as another measure of keyword importance. Pages with more keywords will be rated as more relevant results, and as such get higher rankings. However, using too many keywords is considered "keyword stuffing" (as well as excessive attempts to artificially increase your keyword density), and most search engines will penalize you for this practice. It is known as the oldest spammer's technique to artificially inflate rankings.

To see how frequency influences rankings, do a search on Google for any competitive and generalized keyword.

In our case, it is "design" and the first result on Google goes:

Design Museum : London - design, architecture and fashion.

London 's museum of international contemporary design.

We see that keyword frequency in title is 2 and it is repeated in the extract from the body text.

Keyword proximity

Some engines, such as Google, use the concept of "keyword proximity" as part of their ranking formulas. "Keyword proximity" refers to how close keywords that make your key phrase are to each other. Remember our advice to optimize for a phrase that consists of more than one word. You should try to use your keyword combination as a unit, keeping your keywords together; however it's not always possible to sound natural by rigidly sticking to this rule. In these cases, try to put your keywords as close together as possible and make sure your sentences are clear.

International Widgets Inc is selling electronic widgets for 7 years. International Widgets is a company that specializes in electronic devices, widgets and other stuff...

You see that we try to use words "electronic" and "widgets" close to each other in the text so the spiders will understand we are targeting people who seek these kinds of widgets.

The logic of the search engine is such that if the words follow each other as they are typed in the search box, chances are these words are relevant. If they all appear in one paragraph, then the page is possibly relevant. The use of this is perhaps most obvious with Google due to the way they usually provide a description. Google will normally provide "quotes" from the text of a page that contain the keywords.

For instance, let's search Google for "Web design". One of the top results has the following description:

"Learn good web page design by looking at bad web pages…"

Notice the proximity of the words "web" and design (together with the frequency of "web").

Key Word Density

2009-10-16T00:01:00.003-07:00

Key Word Density is the measure of the occurrence of targeted search terms with in a web page as a percentage of the page's total word count. When performing Search engine optimization an effort is made to ensure that an adequate density of key words / phrases occurs through out the web page. These key words can be represented in various areas of the page including:-

* Title tags

* The description Meta tag

* heading Tags

* the body text

* alt text on images

* incoming and outgoing links

Free SEO Tools (99 SEO Tools)

2009-10-16T00:01:00.001-07:00

This Free SEO Tools a page with SEO Tools scripts that are free from your use. These tools will help you to optimize your website and move your search engine position higher.

View my SEO Tools page which has a collection of 99 tools from other sites.

Static Versus Dynamic URLs

2009-10-15T23:59:00.000-07:00

Based on the previous section, you might have got the impression that the algorithms of search engines try to humiliate every designer effort to make a site gorgeous. Well, it has been explained why search engines do not like image, movies, applets and other extras. Now, you might think that search engines are far too cheeky to dislike dynamic URLs either. Honestly, users are also not in love with URLs like http://domain.com/product.php?cid=1&pid=5 because such URLs do not tell much about the contents of the page.

There are a couple of good reasons why static URLs score better than dynamic URLs. First, dynamic URLs are not always there – i.e. the page is generated on request after the user performs some kind of action (fills a form and submits it or performs a search using the site's search engine). In a sense, such pages are nonexistent for search engines, because they index the Web by crawling it, not by filling in forms.

Second, even if a dynamic page has already been generated by a previous user request and is stored on the server, search engines might just skip it if it has too many question marks and other special symbols in it. Once upon a time search engines did not index dynamic pages at all, while today they do index them but generally slower than they index static pages.

The idea is not to revert to static HTML only. Database-driven sites are great but it will be much better if you serve your pages to the search engines and users in a format they can easily handle. One of the solutions of the dynamic URLs problem is called URL rewriting. There are special tools (different for different platforms and servers) that rewrite URLs in a friendlier format, so they appear in the browser like normal HTML pages. Try the URL Rewriting Tool below, it will convert the cryptic text from the previous example into something more readable, like http://mydomain.com/product-categoryid-1-productid-5.

Robots.txt

2009-10-15T23:58:00.000-07:00

Meta Robots Tags, About Robots.txt and Search Indexing Robots

Entry	Meaning
`User-agent: *Disallow:`	Because nothing is disallowed, everything is allowed for every robot.
`User-agent: mybot Disallow: /`	mybot robot may not index anything, because the root path (/) is disallowed.
`User-agent: *Allow: /`	For all user agents, allow.
`User-agent: BadBotAllow: /About/robot-policy.htmlDisallow: /`	The BadBot robot can see the robot policy document, but nothing else.All other user-agents are by default allowed to see everything.This only protects a site if "BadBot" follows the directives in robots.txt
`User-agent: *Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /private`	In this example, all robots can visit the whole site, with the exception of the two directories mentioned and any path that starts with `private` at the host root directory, including items in `privatedir/mystuff` and the file `privateer.html`
`User-agent: BadBot Disallow: /` `User-agent: * Disallow: //private/`	The blank line indicates a new "record" - a new user agent command. All other robots can see everything except any subdirectory named "private" (using the wildcard character)
`User-agent: WeirdBotDisallow: /links/listing.htmlDisallow: /tmp/ Disallow: /private/` `User-agent: * Allow: / Disallow: /temp* Alllow: temperatureDisallow: /private/`	This keeps the WeirdBot from visiting the listing page in the links directory, the tmp directory and the private directory. Allother robots can see everything except the temp directories or files,but should crawl files and directories named "temperature", and shouldnot crawl private directories. Note that the robots will use thelongest matching string, so `temps` and `temporary` will match the Disallow, while `temperatures` will match the Allow.
Bad Examples - Common Wrong Entries
use one of the robots.txt checkers to see if your file is malformed
`User-agent: googlebot Disallow /`	NO! This entry is missing the colon after the disallow.
`User-agent: sidewiner Disallow: /tmp/`	NO! Robots will ignore misspelled User Agent names (it should be "sidewinder"). Check your server logs for User Agent name and the listings of User Agent names.
`User-agent: MSNbot Disallow: /PRIVATE`	WARNING! Many robots and webservers are case-sensitive. So this path will not match any root-level folders named `private` or `Private`.
User-agent: * Disallow: /tmp/ User-agent: Weirdbot Disallow: /links/listing.html Disallow: /tmp/	Robots generally read from top to bottom and stop when they reach something that applies to them. So Weirdbot would probably stop at the first record, . Ifthere's a specific User Agent, robots don't check the (all useragents) block, so any general directives should be repeated in thespecial blocks.

Five million students going back to school are "going Google"

2009-10-15T23:51:00.000-07:00

It's always tough to bid farewell to summer and hit the books again, but for a few million students this back-to-school season, things are looking up. As of this fall, over five million students at thousands of schools in more than 145 countries have "gone Google" and are actively using Google Apps Education Edition on campus. Since this time last year the number of students using Google Apps on campus has increased by 400%. Because more schools sign up for Apps everyday, we wanted to celebrate the start of the 2009 school year by launching a new site that shows off some of these schools, provides product tips and tricks, introduces a community discussion forum and more.

A snapshot of some of the thousands of schools "going Google" this fall. Every location in green indicates Apps users.

When you visit the site, you'll also find an interactive map packed with interesting trivia. For example, in addition to the 70,000 students using Apps at Temple University, their 5,000 staff and faculty were given a choice between Gmail and alternative vendor, and over 90% chose to go Google. Or when Kent State first deployed, they saw more than 700 students migrating each hour. And a single admin at Montana State successfully deployed over 30,000 accounts in less than 90 days. Or as we learned in the recent webinar from another school on the map — Notre Dame — they saved $1.5 million by switching to Apps. You can hear their full story in this video:

We hope more schools will continue to go Google and bring Apps to their campuses in an effort to improve communication and collaboration while cutting costs and resources. In the meantime, check out our site and find out what Apps has done for other schools and what Apps can do for your school — and if you're already a part of the movement, add yourself to the map!

Google Domestic Trends: tracking economic sectors

2009-10-15T23:50:00.004-07:00

we're really pleased to launch Google Domestic Trends on Google Finance.

Google Domestic Trends tracks Google search traffic across specific sectors of the economy. The changes in the search volume of a given sector on google.com may provide useful economic insight. We've created 23 indexes that track the major economic sectors, such as retail, auto and unemployment.

For example, the Google Luxuries Index tracks queries like [jewelry], [rings], [diamond], [ring], [jewelers], [tiffany] and so forth. As you can see from the screenshot below, this index has seasonal spikes in December — however, in the last two years there has been a pronounced decrease as the recession made consumers wary of spending on luxury items.

The Auto-Buyers Index is also interesting, especially the dramatic 40% increase correlated with the launch of the Cash for Clunkers program in the U.S.:

These charts let you easily compare actual stocks and market indexes to Google Trends. And the data for these indexes are available for download — so you can use it with your own models.

Read more about this on the Google Finance Blog, and be sure to check out the Google Research Blog for info on Hal's research on using Google Trends data to predict economic activities.

Google Translate now speaks 51 languages

2009-10-15T23:50:00.003-07:00

We spend a lot of time thinking about how information travels around the globe. After all, there are Googlers living and working in dozens of countries — and we're pretty sure our products are used in many more. So we're familiar with the need to translate information across borders, and we've been working hard to build the technology to enable you to do just that. Today, we're excited to announce that we've added nine new languages to Google Translate: Afrikaans, Belarusian, Icelandic, Irish, Macedonian, Malay, Swahili, Welsh and Yiddish. That means that Google Translate now supports 51 languages and 2550 language pairs — including all 23 official EU languages.

The translation quality of these newest languages is still a little rough, but it will improve over time — and we're continuously working to improve quality for all languages supported by Google Translate. We're also working to integrate Google Translate into some of our other products; you can already translate emails within Gmail, webpages using Google Toolbar, RSS feeds in Google Reader and most recently, documents within Google Docs. For more information about Google Translate and these latest additions, check out our post on the Research Blog.

Translate documents: sharing across languages and generations

2009-10-15T23:50:00.001-07:00

My cousin is in first grade and sometimes she writes short stories for class. I try to share the stories with her grandparents, but because Japanese is their first language and they don't speak English very well, it's been tough. Today we're releasing a feature for Google Docs to make this kind of multi-lingual sharing easier — you can now automatically translate documents into 42 different languages.

So for my cousin's latest story, I helped her type it up in Google Docs and then clicked "Translate document" from the "Tools" menu. In a matter of seconds, Google Docs has translated the whole story into Japanese using Google Translate's technology.

You can replace the original document with the translation or make a new translated version. I like keeping an English version for friends here and creating a separate Japanese version for her grandparents. All the formatting and layout is preserved no matter what language it's in — translations aren't perfect, but we are continuously working on improving translation quality over time. We hope this new feature helps you more easily share information without worrying about language barriers.

In the future, everyone will monetize their 15 minutes

2009-10-15T23:49:00.003-07:00

We first launched the YouTube Partnership Program (YPP) to help some of our more popular users make money from their videos on YouTube. While we've focused on accepting prolific users who regularly produce videos that reach a wide audience — like Fred and ValsArtDiary — we've occasionally extended the program to include some of the site's more unforgettable videos, such as the Battle of Kruger, David after dentist and Otters holding hands. These individual video partnerships recognize the role popular "one-off" videos play on YouTube, and have helped many people earn thousands of dollars a month as their videos went viral and endured over time.

We decided it was time to spread the wealth. Today we're excited to announce that we're extending the YouTube Partnership Program to include individual popular videos on our site. Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it. To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service. If your video is eligible for monetization, you will receive an email and see an "Enable Revenue Sharing" message next to your video on the watch page, as well as in other places in your account:

Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share into your Google AdSense account each month. (If you don't have an AdSense account, you'll have the opportunity to create one.) Individual video partnerships will not be eligible for many of the benefits of user partnerships, like enhanced channel features or the ability to monetize other videos in your account, so we encourage you to apply to be a member of the YPP. We'll consider your individual video partnerships when reviewing your YPP application. For now individual video partnerships are available only in the United States, but we hope to roll these out internationally soon.

It's taken us some time to build out the YouTube Partnership Program, our content management tools and other infrastructure to handle expanding the YPP to so many individual users and videos. Now that we're ready to share these opportunities with a wider audience, we're excited to see how individual video partnerships will help even more people make money from their success on YouTube.

The bright side of sitting in traffic: Crowdsourcing road congestion data

2009-10-15T23:49:00.001-07:00

This post is the latest in an ongoing series about how we harness the data we collect to improve our products and services for our users. - Ed.

What if you could do a little something to improve the world during your daily drive to work? Here are a few ideas: tell everybody in the city when you're stuck in slow-moving traffic; warn the drivers on the freeway behind you that they should consider an alternate route; tell the people still at home that they should spend another ten minutes reading the morning news before they leave for work; tell your city government that they might want to change the timing of that traffic light at the highway on-ramp. Of course, you can't just get on the phone and call everybody, and your one traffic report from your one spot on the road might not help much anyway. But if everybody on the road, all at once, could tell the world how fast their car is moving, and we could make it easy for anybody to check that information on their computer or cell phone, well — then we'd be getting somewhere.

If you use Google Maps for mobile with GPS enabled on your phone, that's exactly what you can do. When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Google describing how fast you're moving. When we combine your speed with the speed of other phones on the road, across thousands of phones moving around a city at any given time, we can get a pretty good picture of live traffic conditions. We continuously combine this data and send it back to you for free in the Google Maps traffic layers. It takes almost zero effort on your part — just turn on Google Maps for mobile before starting your car — and the more people that participate, the better the resulting traffic reports get for everybody.

This week we're expanding our traffic layer to cover all U.S. highways and arterials when data is available. We're able to do this thanks in no small part to the data contributed by our users. This is exactly the kind of technology that we love at Google because it's so easy for a single person to help out, but can be incredibly powerful when a lot of people use it together. Imagine if you knew the exact traffic speed on every road in the city — every intersection, backstreet and freeway on-ramp — and how that would affect the way you drive, help the environment and impact the way our government makes road planning decisions. This idea, which we geeks call "crowdsourcing," isn't new. Ever since GPS location started coming to mainstream devices, people have been thinking of ways to use it to figure out how fast the traffic is moving. But for us to really make it work, we had to solve problems of scale (because you can't get useful traffic results until you have a LOT of devices reporting their speeds) and privacy (because we don't want anybody to be able to analyze Google's traffic data to see the movement of a particular phone, even when that phone is completely anonymous).

We achieve scale by making Google Maps for mobile easy to install and use, and by making it easy for people to provide information about their own vehicle speed. There's no extra device to plug into your car and no extra software to buy. Google Maps is free and works with most cell phones, and the number of cell phones with GPS is rising every day. Some phones, such as the T-Mobile myTouch 3G and the Palm Pre, come with Google Maps and traffic crowdsourcing pre-installed (the iPhone Maps application, however, does not support traffic crowdsourcing). Google is fortunate to have a lot of people using our products, and that scale helps make our products better.

We understand that many people would be concerned about telling the world how fast their car was moving if they also had to tell the world where they were going, so we built privacy protections in from the start. We only use anonymous speed and location information to calculate traffic conditions, and only do so when you have chosen to enable location services on your phone. We use our scale to provide further privacy protection: When a lot of people are reporting data from the same area, we combine their data together to make it hard to tell one phone from another. Even though the vehicle carrying a phone is anonymous, we don't want anybody to be able to find out where that anonymous vehicle came from or where it went — so we find the start and end points of every trip and permanently delete that data so that even Google ceases to have access to it. We take the privacy concerns related to user location data seriously, and have worked hard to protect the privacy of users who share this data — but we still understand that not everybody will want to participate. If you'd like to stop your phone from sending anonymous location data back to Google, you can find opt-out instructions here.

We've already been able to provide useful traffic information with the help of our existing mobile users, but we hope that is just the start. As GPS-enabled phones and data plans get less expensive, more people will be able to participate. Crowdsourcing traffic gives us a way to harness bits of location data from our users and give it back to them in a form they can use to make impactful decisions that affect their free time, their pocketbooks and the environment. The more people use it, the better it will get. So next time you're sitting in morning traffic, turn on Google Maps for mobile and let someone else know they can hit the snooze button one more time. Tomorrow morning, they might do the same for you.

What is Search Engine Optimization?

2009-10-15T23:48:00.003-07:00

What is Search Engine Optimization? (SEO), Define SEO, SEO Means

Search Engine Optimization is the process and a technique to modify the website in better way to rank better in the search engine results page (SERP).

SEO Tool - URL Rewriting Tool

2009-10-15T23:48:00.001-07:00

SEO Tool - URL Rewriting Tool:

URL rewriting tool

Difficult url's can be rewritten with the tool at URL Rewriting Tool. This program can show you how to convert a (difficult) dynamic url to static looking html one which is typically better for SEO. Example:

Typing some site into the Enter Dynamic URL form:
site.com/products.php?prod_id=22

Then you will be shown 2 options:

Type 1 - Single Page URL

site.com/products-prod_id-(Any Value).htm

eg: site.com/products-prod_id-22.htm

and Type 2 - Directory Type URL

site.com/products/prod_id/(Any Value)
eg: http://scibody.com/products/prod_id/22/

And below еach of the options there will be an example code for .htaccess file (not tested).

List of SEO Tools and SEM Tools

2009-10-15T23:47:00.002-07:00

List of SEO Tools and SEM Tools

SEO Tools:
Search Engine Analytics
Simply just enter any Url into the search query and voila you get a trend report from link popularity, PageRank™, Alexa Rank, keywords.
Head Checker
This tool will check any web page's header tags.
Search Combination Tool
This tool will generate all possible combinations of two separate lists of search phrases.
Keyword Density Analysis Tool
Enter a page URL and this tool will tell you the keyword density of all the phrases on the page.
Spider Viewer
Wonder how your page is viewed by a search engine spider / bot ?
Index Rank
Check and benchmark your website indexation against your competition
SeoDigger
Find out for which keywords your site ranks high enough to be in Google Top 20. Registering for a free account at SeoDigger gives you information per entire domain as well as per separate pages.
Site Comparison Analysis
A useful tool in benchmarking your website against a competitor via a radar diagram.
Stomper Ranker
A firefox plugin in finding out how well your site fare against the competition in Google, Yahoo, and MSN/Live.
SEO Site Audit Tool
A quick audit on your website or competitor on how well your website is faring on search engines, social bookmarking, etc
SEO Audit Report
Free SEO audit which provides score that incorporates things like website traffic, Search Engine Optimization (SEO), social popularity and other technical factors on how your website can be improved from a marketing perspective.
Backlink Analysis
Find out all the important information about your competitor's links. This free tool reporting includes pagerank, anchor texts, no-follow information , etc.
Website Analysis
Another tool in digging out everything regarding a website
SEM Tools:
Keyword Tool
The free keyword tool from Google
Find out how competitive your particular keyword is / are; Crawl your own website to determine which keyword / s are getting higher traffic
Traffic Estimator
The free Traffic Estimator tool from Google
Get quick traffic estimates for keywords for your sem campaigns
Keyword Competition Tool
Find out how competitive the particular keyword /s is for your sem campaigns.
Search Radar
Search for topics relevant to your search query
Landing Page Optimization Tools:
Loading Speed of your website
How long does your website load in various web browsers ?
Website Speed Test
Another tool in testing your web site loading speed
Page Size Calculator
Useful in calculating the size of your web page and the estimated time it would take to download on a 56k Modem.
Heatmap Analysis
Identify how people view your website, photo or ad and which areas are getting most of the attention.

Tips from Google to Boost Your Website

2009-10-15T23:47:00.001-07:00

Boost Your Website

Great video from google team and a serious study of these tools can surely help imrove site performance.

SEO Tool - Link Analyzing Tool

2009-10-15T23:46:00.002-07:00

Link Analyzing Tool

This SEO tool site link analyzer tool avaliable at Site Link Analyzer provide you the information on what is the number of links of your site. This SEO tool has few options to choose from when showing the links: external, internal, both types and if show nofollow links. This SEO Tool can be added for example to your site if you want so that it can be used from there.

On Page Optimization

2009-10-15T23:46:00.001-07:00

On Page Optimization, On Page Optimization Basics

On page optimization is a method that makes a webpage additional search engine friendly. With the help of On Page Optimization, search engines will be able to send targeted or relevant traffic to a webpage.

Guide to On Page Optimization:

Make sure that all of your web pages can be indexed by search engines.
Make sure that you have unique content in the WebPages.
Write unique title for individual pages with keyword rich.
Use the meta-tags like description tag and keyword tag.
Use Header Tags like H1, H2, H3, H4, H5 and H6.
Make sure that your web page URLs are SEO friendly and keyword rich.
Bolded the keywords in content at least four times in the webpage.
Make sure that you use descriptive URLs for your images.
Make sure that you label all of your images with descriptive alt attributes.
Use keyword rich anchor text links within your content.
Give proper inter links (Navigation Structure) between the relevant pages and relevant category.
Use Meta robots.txt file.
Use the rel="nofollow" tag in the links to these pages.
Use the W3C validator to check your markup.

Anchor Text Optimization

2009-10-15T23:45:00.002-07:00

Anchor Text Optimization, Important of Anchor Text, Anchor Text SEO

Anchor Text?
Anchor text is the hyperlinked text found on a Web page which link site users to detailed page that contains full information about the linking page. For example, consider link search engine optimization, when you put the cursor on the link and click on it, it will show the hidden
What is Anchor Text Optimization?

Anchor text optimization is the process of optimizing anchor texts using target keywords to get higher rankings for those keywords in SERPs. Using keywords in Anchor text to link to pages having related content.
All major search engines give a importance to anchor texts in comparison to mere links. By placing keyword in hyperlinks and use them to link with related pages then search engine considers this as additional value to the page.

How to optimize for anchor text?

Anchor text can be optimizing in two ways.

Internally Anchor Text
Externally Anchor Text

Internal anchor text optimization means internal linking within a website using related keywords as anchor texts.
External anchor text optimization means, inbound links from websites, directories, forums and blogs using necessary keywords as anchor texts.
Importance of Anchor Text Optimization:

Optimize the Anchor text for content related keywords link to different pages.
Anchor text optimization is mainly done in order to secure higher search engine ranking.
Anchor text optimization can be done externally and internally.
External anchor text involves getting inbound links form other websites, directories, forums and blogs using necessary keywords as anchor text.
Internal optimization of anchor text can be done by using specific keywords on the links that link the various pages within the website.
With the help of Anchor text we can rank high in search engine.
We can increases the relevancy of a webpage in search engine ranking by linking with related inner pages of the website.
Google give more important to Anchor text for calculating the relevancy and page rank of the webpage.
Anchor text optimization is an important off-page optimization factor as it tells search engine what the linking page is all about.

Anchor Text Html:

Free SEO Articles

Meta Description Tag Length, Examples

2009-10-15T23:45:00.001-07:00

Meta Description Tag, Meta Description length, Meta Description Html and Meta Description Example

Meta Description Tag: SEO description is the Meta tag of description, it place between the and tag. Meta description tag is most important for getting unique visitors and clicks, but not getting to rank high for particular keywords.
The Meta description tag provides short information on webpage as a summary. Meta description will not appear in web page but it display in SERP (Search Result Pages). Google search engine give much important to Meta Description Tag to display in search result pages , but yahoo and other related search engines give somewhat different important to meta description tag, so you should not neglect it altogether.
Meta Description Tag Length: It’s not the number of words that count. It’s actually the number of characters length. Because, Google will cut off anything more than 155(roughly) characters. Optimizing for in the description and try to limit its length to 25-30 words. Also try to use no more than two sentences.
Meta Description Html: Describe metadata within an HTML document.

Meta Description Example and Syntax:

Meta Description Strategies:

Differentiate the descriptions for different pages.
Include clearly tagged facts in the description.

Programmatically generate descriptions and not spammy.
Use quality descriptions with keyword rich.

SEO Process

On-Page Optimization

Link Building

301 redirect

Link Building Strategy To Get Ranked In Search Engine

SEO / SEM FAQs

Don't use these tags just to highlight your keywords. Optimize your page for your visitors. If you highlight your keyword because it might be interesting for your visitors, then this is certainly a good thing. However, doing so only for the search engines is not a good idea.

What are ALT tags?Alt tags appear with images. This will look like this :The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.

What is a Virtual Server?When a domain is hosted on a virtual server, it means that it shares that server with other domains.

What is Voila?Global Christian Internet Search and Directory.

What do you mean by ODP?Open Directory Project - The largest human edited directory on the Internet

45 Ways To Get More Traffic To Your Website And To Also Increase Your Sites Backlinks And Exposure

5 Common SEO Mistakes

10 Keyword Suggestion Tools from Google

Building Design Software

Effective link building techniques

Drag images into Gmail messages

The Beginner's Checklist for Learning SEO

Getting Started with a New SEO Project

Using meta tags to block access to your site

How link popularity can help your search engine rankings

How to Rank well for Flash sites

The right Search Engine Optimization Strategy

The robots.txt file

Psychology behind keywords

Important websites

LSI - Latent Semantic Indexing

SEO Glossary (U-Z)

SEO Glossary (Q-T)

SEO Glossary (L-P)

SEO Glossary (H-K)

SEO Glossary (E-G)

SEO Glossary (A-D)

Google's Matt Cutts | How to Get Better Visibility on Google

Do Follow Social bookmarking list

Difference between PageRank and Tool Bar PageRank

Google PageRank

The Top 10 Ways To Use Twitter for Marketing:

Exact steps involved in SEO

How to start a SEO Campaign?

SEO Forums

Benefits of Search Engine Optimization (SEO):

Basic SEO Tips

Key Parameters of SEO: Prominence, Weight, Frequency, Proximity

Key Word Density

Free SEO Tools (99 SEO Tools)

Static Versus Dynamic URLs

Robots.txt

Five million students going back to school are "going Google"

Google Domestic Trends: tracking economic sectors

Google Translate now speaks 51 languages

Translate documents: sharing across languages and generations

In the future, everyone will monetize their 15 minutes

The bright side of sitting in traffic: Crowdsourcing road congestion data

What is Search Engine Optimization?

What is Search Engine Optimization? (SEO), Define SEO, SEO Means

SEO Tool - URL Rewriting Tool

SEO Tool - URL Rewriting Tool:

List of SEO Tools and SEM Tools

List of SEO Tools and SEM Tools

Tips from Google to Boost Your Website

Boost Your Website

SEO Tool - Link Analyzing Tool

On Page Optimization

Guide to On Page Optimization:

Anchor Text Optimization

Anchor Text Optimization, Important of Anchor Text, Anchor Text SEO

Meta Description Tag Length, Examples

What are ALT tags?
Alt tags appear with images. This will look like this :

The description as it appears in the ALT tag, is only visible when someone holds his mousepointer upon the image, and also when the visitor uses an images disabled browser.

What is a Virtual Server?
When a domain is hosted on a virtual server, it means that it shares that server with other domains.

What is Voila?
Global Christian Internet Search and Directory.

What do you mean by ODP?
Open Directory Project - The largest human edited directory on the Internet